April Morkis

April Morkis is a Lecturer in Marketing at Abertay and an academic-practitioner with over 20-years’ experience in marketing, communications, and business strategy across public, private, and third-sector organisations. She is a Fellow of the Higher Education Academy and a current PhD candidate in Business and Management. Her doctoral research focuses on customer perceived value and the use of personality assessments in organisational settings.

April’s teaching and research centre on the integration of marketing theory and strategic practice, with particular emphasis on value identification and communication, perception management, organisational culture, and purpose-led branding. Her expertise in strategic communication and stakeholder engagement has been recognised through multiple industry awards and nominations, and she has a track record of fostering successful collaborations with industry partners. 

As a former business director, April has led transformative internal culture programmes and external engagement strategies that directly improved brand equity and organisational performance. She has rich insight into the commercial and cultural levers required to scale purpose-driven businesses, while her consultancy experience, which spans governance, marketing, and brand transformation, ensures she can work effectively across both academic and business environments.