Donncha Marron
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Research activity per year

Personal profile

Personal profile

I am currently Lecturer in Sociology in the Division of Sociology, School of Social and Health Sciences. Within this role I am Programme Leader for the BA (Hons) Sociology degree.

Between 2007 and 2014 I was a lecturer in the School of Applied Social Studies at Robert Gordon University, Aberdeen. Within this role, I was course leader for the MSc Corporate Social Responsibility and Energy.

I hold a BA (Hons) Economics and Sociology and a MSocSc Sociology from University College Dublin. I completed a PhD in Sociology at the University of Glasgow in 2006.

Before undertaking my PhD, I was an Executive Officer in the Refugee Appeals Tribunal and an Administrative Officer in the Department of Finance, both in Ireland.


Module Leader SOC101 Contemporary Social Issues and SOC305 Researching Society

Contributing lecturer CRM202 Theories of Crime and DevianceSOC400 Honours Project and Advanced Higher Modern Studies to Dundee schools

Research interests

My research concerns the sociology of economic life, personal finance and consumption, with a particular emphasis on consumption perceived as risky, addictive or problematic. 

My most recent work has examined UK government policy concerning financial capability (Marron 2014) and Anglo-American discursive constructions of credit and debt in the 20th and 21st centuries (Marron 2015). I have also sought to develop of a new, distinctive sociological framework for the understanding of cigarette consumption (Marron 2016).

I am currently writing up a paper examining the phenomenon of self-help in relation to tobacco cessation with a particular focus on the Easyway method associated with stop smoking guru Allen Carr. I am also in the process of preparing a book proposal that will seek to examine how tobacco consumption has come to be problematized and governed through discourses of addiction and harm, the policing of risk in space and place and the state regulation of the market for tobacco.


Named researcher, PIE News, Horizon 2020 Research and Innovation Programme under grant agreement No 687922
EUR 1.9 million funding (EUR 190,250 Abertay)

Member of project team for the ATLEF project Research Methods Essentials: Online Tutorials for Social Research Projects (£1,800)


Media contributor to Credit Today, Credit Collections Management, The Conversation, The Week, Aberdeen Press and Journal, Dundee Courier, Tay FM and the BBC.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions


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