Personal profile
Personal profile
Fraser Simpson is a Lecturer in Game Design at Abertay University where he leads the UKIE accredited BA (Hons) Game Design and Production programme, and delivers on 4 Game Design modules across years 2-4.
Prior to academia, Fraser spent 17 years working in the games industry, designing games for names like Activision, Sega, Microsoft, Sony, Square, Konami, Curve and Zynga, reaching hundreds of millions of players worldwide.
His DCMS research (as co-investigator) informed UK Parliament’s Loot Box legislation decision. Fraser is a co-investigator for the £3.2m AHRC-funded DesignHOPES project, and the co-recipient of a £250k Scottish Government Prototype Fund as Principal Investigator for ‘Flow Fusion’.
Fraser holds an MSc in Computing and Games from Abertay University, achieved via a self-directed Masters by Research project.
His research interests include game design process and player behaviour in games.
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Collaborations and top research areas from the last five years
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Beyond bed counts: translating NHS operational challenges into playable public understanding
Saeed, M. A., Woods, M., Anderson, S., Simpson, F., White, G., Mountain, R. & Inns, T., 9 Jun 2025. 17 p.Research output: Contribution to conference › Paper
Open AccessFile23 Downloads (Pure) -
Serious games in action: rethinking healthcare messaging
Saeed, M. A., Simpson, F., Anderson, S., White, G., Woods, M. & Mountain, R., 6 Jun 2025, HCI International 2025 Posters - 27th International Conference on Human-Computer Interaction, HCII 2025, Proceedings: 27th International Conference on Human-Computer Interaction, HCII 2025, Gothenburg, Sweden, June 22–27, 2025, Proceedings, Part I. Stephanidis, C., Antona, M., Ntoa, S. & Salvendy, G. (eds.). Cham: Springer, p. 347–356 10 p. ( Communications in Computer and Information Science (CCIS); vol. 2522).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Loot boxes and digital gaming: a rapid evidence assessment
Jayemanne, D., Chillas, S., Moir, J., Rocha, A., Simpson, F. & Wardle, H., 1 Apr 2022, Department for Digital, Culture, Media & Sport. 89 p.Research output: Book/Report › Commissioned report
Open Access
Datasets
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ShootyBlocksTestData
Simpson, F. (Creator) & Galloway, D. (Supervisor), Abertay University, 1 Nov 2023
DOI: 10.57995/sab1-ww56
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Thesis
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Playing with agency: how player agency affects game retention
Simpson, F. (Author), Galloway, D. (Supervisor) & Reid, A. (Supervisor), 29 Jun 2023Student thesis: Masters Thesis › Masters by Research
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