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James Moir

Professor, Professor of Language and Professional Communication

  • 277 Citations
  • 8 h-Index

Research output per year

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Personal profile

Personal profile

I am a Professor in Language and Professional Communication, with extensive experience of applying of discourse analytic research across a wide range of topics including doctor-patient interactions, teenage pregnancy, death and dying, immigration, higher education, and environmental issues.

I have held a number of external grants related to my work in discourse studies. In addition, I have also carried out research on teaching and learning in Higher Education including consultancy work for the QAA (Scotland).

I have served on the editorial boards of academic journals including the International Journal of Interdisciplinary Social and Community Studies, the International Journal of Interdisciplinary Cultural Studies and Philosophy Studies. I was also appointed as one of three Senior Associates of the Higher Education Academy’s Centre for Sociology, Anthropology and Politics.

I have also contributed to various local and national media items including a BBC Scotland interview on teenage pregnancy, an STV feature on internet dating, and a report by The Evening Telegraph on the 2017 parliamentary elections.


Undergraduate Modules

Module Tutor

·         SOC203 Digital Sociology

·         SOC405  Language, Discourse & Society


Module Contributor

·         ELE009 Sustainable Development in Scotland

·         SOC101 Contemporary Social Issues

·         SOC304 Propaganda, PR & Misinformation

·         SOC305 Researching Society

·         PSY303 Research Methods in Psychology

·         SOC400 Dissertation (Qualitative Research Methods)


Current Postgraduate Degree Teaching

Module Contributor

·         GRS501 Research Methods (Qualitative research design and analysis for postgraduate research students)

Research interests

 Interests & Current Projects

  • Healthcare: doctor-patient interaction; professionalisation and identity; health policy and agenda setting

  • Higher education and the knowledge economy: personal development planning,  graduate attributes; employability and career discourse, citizenship

  • Environmentalism and social  issues: sustainability and environmental responsibility; tourism impact

  • Discourse studies: discourse theory and pragmatics, discursive psychology, conversation analysis, Wittgenstein

  • Politics and media: new media and political discourse, ideology and opinion polling; social media and political contact.

PhD Supervisions: Five to successful completion;  Masters: Two to successful completion

PhD Examination: Seven examinations

Related Professional Body Membership

International Sociological Association

International Visual Sociology Association                                   I

International Society for Political Psychology                                                                                       

International Pragmatics Association

Societas Linguistica Europaea


2012 – 2014 

Title: Developing and Supporting the Curriculum; Curriculum for Excellence and its impact on higher education in Scotland, Project Leader, QAA (Scotland): Enhancement Themes (£12,000)

2009 – 2012

Title: Graduates for the 21st Century (First Year Experience), Project Leader,  QAA (Scotland): Enhancement Themes (£22,000)

2008 – 2011

Title: Senior Associate (Scotland), Sociology, HEA, Centre for Sociology, Anthropology & Politics (£14,250)

2006 – 2008

Title: Personal Development Planning in Sociology & Social Science: The Scottish Higher Education Context. Principal Investigator. HEA, Centre for Sociology, Anthropology & Politics (£12,000)

2001 –2004

Title: A discourse analysis of shared decision making in primary care.  (Co-director with F. Sullivan, J. Dowell, and S. Cowan). Chief Scientist Office reference number: CZS/1/8 (£45,279)



East Anglia University (Norwich City College Campus), BA (Hons Psychology with Sociology, 2016- present

Robert Gordon University, BA (Hons) Applied Social Sciences,   (2014 – present)

 De Montfort University, BA (Hons) Health Studies, (2012 – 2017) and BA (Hons) Sociology (2016 – 2017).

Strathclyde, BA (Hons) Education and Social Services, (2012 – 2016)

 Liverpool Hope University BA (BSc) Applied Social Sciences,  (2009 – 2012); BSc Health and Wellbeing 2012 – 2014)

Chief External Examiner, BA (Hons) Applied Social Science, (previously validated by the Open University), University of the West of  Scotland (2005 – 2009)


Manchester Metropolitan University, MRes Interdisciplinary Social Science Subjects (2014 – 2016)

Journal Editorial Board Membership

 International Journal of Interdisciplinary Social and Community Studies (Associate Editor)

International Journal of Technologies in Learning (Associate Editor)

International Journal of Interdisciplinary Cultural Studies (Associate Editor)

Philosophy Today: An International Journal of Contemporary Philosophy (Expert reviewer on Wittgenstein’s later philosophy)

Philosophy Study (Editorial Board)


Dr Moir has contributed to various thematic pieces within the local and national media (e.g. BBC Scotland interview on teenage pregnancy in Dundee; STV on internet dating; The Courier on internet 'trolling'; The Evening Telegraph on the 2017 parliamentary elections in terms of local constituencies).

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Research Output

Vocation and volition: career choice narratives

Moir, J., 27 Feb 2020, In : Academic Journal of International Education Research. 1, 1, p. 9-20 12 p.

Research output: Contribution to journalArticle

Open Access
  • 21 Downloads (Pure)

    A working identity: pre-professional status in nursing and the ethics of care

    Moir, J., 28 Jun 2019, Language, identity and community. Ciepiela, K. (ed.). 1st ed. Berlin: Peter Lang, p. 223-246 (Lodz studies in language; vol. 62).

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Open Access
  • 1 Citation (Scopus)
    32 Downloads (Pure)

    Internationalizing higher education: a critical overview

    Moir, J., 24 May 2018, Proceedings of MAC 2018 in Prague. Vopava, J., Douda, V., Kratochvíl, R. & Konecki, M. (eds.). Prague: MAC Prague consulting s.r.o., p. 212-219 8 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access
  • 678 Downloads (Pure)

    Britain, Bulgaria and benefits: the political rhetoric of European (dis)integration

    Moir, J., 29 Aug 2017, National identity and Europe in times of crisis: doing and undoing Europe. Karner, C. & Kopytowska, M. (eds.). 1 ed. Bingley: Emerald, p. 61-82 22 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Open Access
  • 151 Downloads (Pure)

    Accounting for actions and omissions: a discourse analysis of student nurse accounts of responding to instances of poor care

    Ion, R. M., Smith, K., Moir, J. & Nimmo, S., 1 May 2016, In : Journal of Advanced Nursing. 72, 5, p. 1054-1064 11 p.

    Research output: Contribution to journalArticle

    Open Access
  • 13 Citations (Scopus)
    224 Downloads (Pure)