• 290 Citations
  • 9 h-Index
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Personal profile

Personal profile

My research interests straddle marketing (arts marketing, consumer behaviour, sports, entertainment, film and media marketing) and entrepreneurship (corporate, diasporic, ethnic minority, gender and social entrepreneurship). I have published papers in mainstream journals such as the International Marketing Review, Journal of Environmental Management, International Journal of Entrepreneurship and Innovation, International Journal of Entrepreneurship and Innovation Management, International Journal of Entrepreneurial Behaviour & Research, Marketing Intelligence & Planning, and the Thunderbird International Business Review, amongst others.


Hinson, R., Boateng, R., and Madichie, N. (2010) "Corporate social responsibility activity reportage on bank websites in Ghana." International Journal of Bank Marketing 28(7), 498-518. https://doi.org/10.1108/02652321011085176

Madichie, N. (2011), "“Made‐in” Nigeria or “owned‐by” Ireland?", Management Decision, Vol. 49 No. 10, pp. 1612-1622. https://doi.org/10.1108/00251741111183780

Madichie, N. (2011), "Marketing Senegal through hip‐hop – a discourse analysis of Akon's music and lyrics", Journal of Place Management and Development, Vol. 4 No. 2, pp. 169-197. https://doi.org/10.1108/17538331111153179

Madichie, N. (2010), "The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study", Marketing Intelligence & Planning, Vol. 28 No. 5, pp. 625-649. https://doi.org/10.1108/02634501011066537

Madichie, N. (2009), "Management implications of foreign players in the English Premiership League football", Management Decision, Vol. 47 No. 1, pp. 24-50. https://doi.org/10.1108/00251740910929687



Fingerprint Dive into the research topics where Nnamdi Madichie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Nigeria Social Sciences
entrepreneurship Social Sciences
Africa Business & Economics
marketing Social Sciences
market Social Sciences
economics Social Sciences
Middle East Social Sciences
Entrepreneurship Business & Economics

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Research Output 2005 2020

Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry

Jory, S. R., Benamraoui, A., Madichie, N. O., Ruiz-Alba, J. L. & Chistodoulou, I., 1 Mar 2019, In : Journal of Environmental Management. 233, p. 845-853 9 p.

Research output: Contribution to journalArticle

Open Access
Carbon footprint
carbon footprint

Arts marketing

Madichie, N. O., Sep 2019, Contemporary issues in marketing: principles and practice. Gbadamosi, A. (ed.). London: SAGE Publications Ltd, p. 388-419 32 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Art Form

Commonomics: rhetoric and reality of the African growth tragedy

Kolo, J., Madichie, N. O. & Mbah, C. H., 18 Apr 2019, Subsistence entrepreneurship: the interplay of collaborative innovation, sustainability and social goals. Ratten, V., Jones, P., Braga, V. & Marques, C. S. (eds.). Cham: Springer, p. 17-32 16 p. (Contributions to Management Science).

Research output: Chapter in Book/Report/Conference proceedingChapter

basic need
subsistence level
International Organizations
8 Citations (Scopus)

Determinants of livelihood choices and artisanal entrepreneurship in Nigeria

Igwe, P. A., Madichie, N. O. & Newbery, R., 4 Jun 2019, In : International Journal of Entrepreneurial Behaviour and Research. 25, 4, p. 674-697 24 p.

Research output: Contribution to journalArticle


Digital entrepreneurship in sub-Saharan Africa: challenges, opportunities and prospects

Taura, N. D. (ed.), Bolat, E. (ed.) & Madichie, N. (ed.), 3 Apr 2019, Cham: Palgrave Macmillan. 242 p. (Palgrave Studies of Entrepreneurship in Africa (PSEA))

Research output: Book/ReportBook

Sub-Saharan Africa
Small business