• 308 Citations
  • 9 h-Index

Research output per year

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Personal profile

Personal profile

My research interests straddle marketing (arts marketing, consumer behaviour, sports, entertainment, film and media marketing) and entrepreneurship (corporate, diasporic, ethnic minority, gender and social entrepreneurship). I have published papers in mainstream journals such as the International Marketing Review, Journal of Environmental Management, International Journal of Entrepreneurship and Innovation, International Journal of Entrepreneurship and Innovation Management, International Journal of Entrepreneurial Behaviour & Research, Marketing Intelligence & Planning, and the Thunderbird International Business Review, amongst others.


Hinson, R., Boateng, R., and Madichie, N. (2010) "Corporate social responsibility activity reportage on bank websites in Ghana." International Journal of Bank Marketing 28(7), 498-518. https://doi.org/10.1108/02652321011085176

Madichie, N. (2011), "“Made‐in” Nigeria or “owned‐by” Ireland?", Management Decision, Vol. 49 No. 10, pp. 1612-1622. https://doi.org/10.1108/00251741111183780

Madichie, N. (2011), "Marketing Senegal through hip‐hop – a discourse analysis of Akon's music and lyrics", Journal of Place Management and Development, Vol. 4 No. 2, pp. 169-197. https://doi.org/10.1108/17538331111153179

Madichie, N. (2010), "The Nigerian movie industry “Nollywood” – a nearly perfect marketing case study", Marketing Intelligence & Planning, Vol. 28 No. 5, pp. 625-649. https://doi.org/10.1108/02634501011066537

Madichie, N. (2009), "Management implications of foreign players in the English Premiership League football", Management Decision, Vol. 47 No. 1, pp. 24-50. https://doi.org/10.1108/00251740910929687



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Research Output

Employees’ behavioural intention to smartphone security: a gender-based, cross-national study

Ameen, N., Tarhini, A., Shah, M. H. & Madichie, N. O., 1 Mar 2020, In : Computers in Human Behavior. 104, 14 p., 106184.

Research output: Contribution to journalArticle

  • Marketing in the informal economy: an entrepreneurial perspective and research agenda

    Madichie, N. O., Nkamnebe, A. D. & Ekanem, I. U., 6 Mar 2020, Entrepreneurship marketing: principles and practice of SME marketing. Nwankwo, S. & Gbadamosi, A. (eds.). 2nd ed. Abingdon: Routledge, p. 412-428 17 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Open Access
  • 4 Downloads (Pure)
    Open Access
  • Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry

    Jory, S. R., Benamraoui, A., Madichie, N. O., Ruiz-Alba, J. L. & Chistodoulou, I., 1 Mar 2019, In : Journal of Environmental Management. 233, p. 845-853 9 p.

    Research output: Contribution to journalArticle

    Open Access