A flexible extended warranty and related optimal strategies

Nat Jack, D. N. P. Murthy

Research output: Contribution to journalArticle

42 Citations (Scopus)

Abstract

The choice of extended warranties (EWs) currently available to consumers is extremely limited. Their EW purchase decisions have to be made at or very close to the time that they purchase the products and, at this point, they are uncertain about item reliability, future operating costs, and usage time before replacement. In this paper, we discuss an EW that offers more flexibility and we investigate optimal pricing strategies for the EW provider and optimal maintenance and replacement strategies for the consumer.
Original languageEnglish
Pages (from-to)1612–1620
Number of pages9
JournalJournal of the Operational Research Society
Volume58
Issue number12
DOIs
Publication statusPublished - 2007

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