A network approach to overcoming barriers to market engagement for SMEs in energy efficiency initiatives such as the Green Deal

Juliette O'Keeffe, Daniel J. Gilmour, Edward Simpson

Research output: Contribution to journalArticle

10 Citations (Scopus)
53 Downloads (Pure)

Abstract

The Green Deal (GD) was launched in 2013 by the UK Government as a market-led scheme to encourage uptake of energy efficiency measures in the UK and create green sector jobs. The scheme closed in July 2015 after 30 months due to government concerns over low uptake and industry standards but additional factors potentially contributed to its failure such as poor scheme design and lack of understanding of the customer and supply chain journey. We explore the role of key delivery agents of GD services, specifically SMEs, and we use the LoCal-Net project as a case study to examine the use of networks to identify and reduce barriers to SME market engagement. We find that SMEs experienced multiple barriers to interaction with the GD such as lack of access to information, training, and confusion over delivery of the scheme but benefited from interaction with the network to access information, improve understanding of the scheme, increasing networking opportunities and forming new business models and partnerships to reduce risk. The importance of SMEs as delivery agents and their role in the design of market-led schemes such as the GD are discussed with recommendations for improving SME engagement in green sector initiatives.
Original languageEnglish
Pages (from-to)582-590
JournalEnergy Policy
Volume97
DOIs
Publication statusPublished - 13 Aug 2016

Fingerprint

energy efficiency
Energy efficiency
Lead
market
Supply chains
Industry
networking
industry
access to information

Cite this

@article{1620ddd4b65145faa27ad6901aa2055f,
title = "A network approach to overcoming barriers to market engagement for SMEs in energy efficiency initiatives such as the Green Deal",
abstract = "The Green Deal (GD) was launched in 2013 by the UK Government as a market-led scheme to encourage uptake of energy efficiency measures in the UK and create green sector jobs. The scheme closed in July 2015 after 30 months due to government concerns over low uptake and industry standards but additional factors potentially contributed to its failure such as poor scheme design and lack of understanding of the customer and supply chain journey. We explore the role of key delivery agents of GD services, specifically SMEs, and we use the LoCal-Net project as a case study to examine the use of networks to identify and reduce barriers to SME market engagement. We find that SMEs experienced multiple barriers to interaction with the GD such as lack of access to information, training, and confusion over delivery of the scheme but benefited from interaction with the network to access information, improve understanding of the scheme, increasing networking opportunities and forming new business models and partnerships to reduce risk. The importance of SMEs as delivery agents and their role in the design of market-led schemes such as the GD are discussed with recommendations for improving SME engagement in green sector initiatives.",
author = "Juliette O'Keeffe and Gilmour, {Daniel J.} and Edward Simpson",
year = "2016",
month = "8",
day = "13",
doi = "10.1016/j.enpol.2016.08.006",
language = "English",
volume = "97",
pages = "582--590",
journal = "Energy Policy",
issn = "0301-4215",
publisher = "Elsevier BV",

}

TY - JOUR

T1 - A network approach to overcoming barriers to market engagement for SMEs in energy efficiency initiatives such as the Green Deal

AU - O'Keeffe, Juliette

AU - Gilmour, Daniel J.

AU - Simpson, Edward

PY - 2016/8/13

Y1 - 2016/8/13

N2 - The Green Deal (GD) was launched in 2013 by the UK Government as a market-led scheme to encourage uptake of energy efficiency measures in the UK and create green sector jobs. The scheme closed in July 2015 after 30 months due to government concerns over low uptake and industry standards but additional factors potentially contributed to its failure such as poor scheme design and lack of understanding of the customer and supply chain journey. We explore the role of key delivery agents of GD services, specifically SMEs, and we use the LoCal-Net project as a case study to examine the use of networks to identify and reduce barriers to SME market engagement. We find that SMEs experienced multiple barriers to interaction with the GD such as lack of access to information, training, and confusion over delivery of the scheme but benefited from interaction with the network to access information, improve understanding of the scheme, increasing networking opportunities and forming new business models and partnerships to reduce risk. The importance of SMEs as delivery agents and their role in the design of market-led schemes such as the GD are discussed with recommendations for improving SME engagement in green sector initiatives.

AB - The Green Deal (GD) was launched in 2013 by the UK Government as a market-led scheme to encourage uptake of energy efficiency measures in the UK and create green sector jobs. The scheme closed in July 2015 after 30 months due to government concerns over low uptake and industry standards but additional factors potentially contributed to its failure such as poor scheme design and lack of understanding of the customer and supply chain journey. We explore the role of key delivery agents of GD services, specifically SMEs, and we use the LoCal-Net project as a case study to examine the use of networks to identify and reduce barriers to SME market engagement. We find that SMEs experienced multiple barriers to interaction with the GD such as lack of access to information, training, and confusion over delivery of the scheme but benefited from interaction with the network to access information, improve understanding of the scheme, increasing networking opportunities and forming new business models and partnerships to reduce risk. The importance of SMEs as delivery agents and their role in the design of market-led schemes such as the GD are discussed with recommendations for improving SME engagement in green sector initiatives.

U2 - 10.1016/j.enpol.2016.08.006

DO - 10.1016/j.enpol.2016.08.006

M3 - Article

VL - 97

SP - 582

EP - 590

JO - Energy Policy

JF - Energy Policy

SN - 0301-4215

ER -