A reconceptualization of entrepreneurial orientation in an emerging market insurance company

Nnamdi O. Madichie, Robert E. Hinson, Masud Ibrahim

Research output: Contribution to journalArticle

5 Citations (Scopus)


The authors examine how entrepreneurial firms gain competitive advantage and hence entrepreneurial success by optimizing their dynamic capabilities. Using a single case design, incorporating in-depth interviews with key informants within an insurance company in Ghana, the authors attempt to highlight the limitations of an existing model. Their key proposition is that the growth and profitability exhibited in the case study are largely attributable to its ability to leverage its entrepreneurial orientation. They argue, therefore, that despite the ability of the resource-based view to translate into competitive advantage at the firm level, it falls short of longer-term competitive advantages and entrepreneurial success-especially in the financial services sector with homogeneous product offerings.

Original languageEnglish
Pages (from-to)202-214
Number of pages13
JournalJournal of African Business
Issue number3
Publication statusPublished - 26 Nov 2013
Externally publishedYes


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