A study of gamification effectiveness

Petar Cvetkovic, Charly Harbord*, Helmut Hlavacs

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Abstract

Studies have shown that gamification increases motivation and user experience when it comes to a certain behavior or completing a process. Gamification is often deeply associated with naïve animations and stylized text. This paper addresses the effect that visual representation has on the motivation of a subject by measuring their motivation after completing a mundane process, with entertaining gamification elements as well as gamification elements presented in plain text. For the purposes of this study a within subject design was used to gather data. Participants completed a mundane task three times, once without any gamification elements, once with pragmatic feedback and once with entertaining feedback. After completion the participants filled out the same Likert scale survey. The results were evaluated using the Wilcoxon Signed-Ranks test method, indicated that there was not a significant difference in user motivation between the visually stylized and plain text feedback. If conducted on a larger scale, this discovery could lead to a reduction time and cost for gamification development.
Original languageEnglish
Title of host publicationProceedings of the 12th International Conference on Computer Supported Education
EditorsH. Chad Lane, Susan Zvacek, James Uhomoibhi
PublisherScitepress Digital Library
Pages236-244
Number of pages9
Volume2: CSEDU
ISBN (Print)9789897584176
DOIs
Publication statusPublished - 30 Apr 2020
Event12th International Conference on Computer Supported Education - Vienna House Diplomat Prague, Prague, Czech Republic
Duration: 2 May 20204 May 2020
Conference number: 12th
http://www.csedu.org/Home.aspx

Conference

Conference12th International Conference on Computer Supported Education
Abbreviated titleCSEDU 2020
CountryCzech Republic
CityPrague
Period2/05/204/05/20
Internet address

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  • Cite this

    Cvetkovic, P., Harbord, C., & Hlavacs, H. (2020). A study of gamification effectiveness. In H. C. Lane, S. Zvacek, & J. Uhomoibhi (Eds.), Proceedings of the 12th International Conference on Computer Supported Education (Vol. 2: CSEDU, pp. 236-244). Scitepress Digital Library. https://doi.org/10.5220/0009340102360244