An assessment of wine knowledge amongst global consumers

Sharon Forbes; David Cohen; David Dean

An assessment of wine knowledge amongst global consumers

Sharon Forbes, David Cohen, David Dean

Research output: Contribution to conference › Abstract

Abstract

Product knowledge is an important variable in consumer behaviour research because it has been found to affect the entire consumer decision making process. This multi-national study sought to understand consumer product class knowledge with regards to the specific product of wine. The three dimensions of consumer product class knowledge (i.e. objective knowledge, subjective knowledge and familiarity) were measured in this study.

Original language	English
Publication status	Published - Jul 2008
Externally published	Yes
Event	4th International Conference of the Academy of Wine Business Research - Siena, Italy Duration: 17 Jul 2008 → 19 Jul 2008 Conference number: 4th

Conference

Conference	4th International Conference of the Academy of Wine Business Research
Country/Territory	Italy
City	Siena
Period	17/07/08 → 19/07/08

Cite this

@conference{0068fd63734543898fcd1a5990413f6c,

title = "An assessment of wine knowledge amongst global consumers",

abstract = "Product knowledge is an important variable in consumer behaviour research because it has been found to affect the entire consumer decision making process. This multi-national study sought to understand consumer product class knowledge with regards to the specific product of wine. The three dimensions of consumer product class knowledge (i.e. objective knowledge, subjective knowledge and familiarity) were measured in this study.",

author = "Sharon Forbes and David Cohen and David Dean",

year = "2008",

month = jul,

language = "English",

note = "4th International Conference of the Academy of Wine Business Research ; Conference date: 17-07-2008 Through 19-07-2008",

}

TY - CONF

T1 - An assessment of wine knowledge amongst global consumers

AU - Forbes, Sharon

AU - Cohen, David

AU - Dean, David

N1 - Conference code: 4th

PY - 2008/7

Y1 - 2008/7

N2 - Product knowledge is an important variable in consumer behaviour research because it has been found to affect the entire consumer decision making process. This multi-national study sought to understand consumer product class knowledge with regards to the specific product of wine. The three dimensions of consumer product class knowledge (i.e. objective knowledge, subjective knowledge and familiarity) were measured in this study.

AB - Product knowledge is an important variable in consumer behaviour research because it has been found to affect the entire consumer decision making process. This multi-national study sought to understand consumer product class knowledge with regards to the specific product of wine. The three dimensions of consumer product class knowledge (i.e. objective knowledge, subjective knowledge and familiarity) were measured in this study.

M3 - Abstract

T2 - 4th International Conference of the Academy of Wine Business Research

Y2 - 17 July 2008 through 19 July 2008

ER -

An assessment of wine knowledge amongst global consumers

Abstract

Conference

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Cite this