An experimental study of Chinese shopping related sharing behaviors

Min Li, Jun Zhang, Zhengjie Liu, Graham I. Johnson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)


Social media has become an increasingly important venue for social interaction and communication. Most previous research have shown the information sharing on social media platforms, but few focus on shopping related sharing (SRS) information and how these information influence consumer decision-making. Through a combination of interviews with observations in our lab to the users of social media and online shopping sites, we want to find answers to the question: what are the factors that influence Chinese consumers' SRS behaviors? It was discovered that the factors like why, what, whom, where, when etc. have significant influence to Chinese consumers' SRS behaviors. The study offers insights into the relationship between SRS and Chinese consumer decision-making, and design implications are discussed.

Original languageEnglish
Title of host publicationHuman-Computer Interaction - INTERACT 2013
Subtitle of host publication14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6 2013, proceedings, part III
EditorsPaula Kotzé, Gary Marsden, Gitte Lindgaard , Janet Wesson, Marco Winckler
Place of PublicationHeidelberg
Number of pages8
ISBN (Electronic)9783642404771
ISBN (Print)9783642404764
Publication statusPublished - 5 Sep 2013
Externally publishedYes
Event14th IFIP TC 13 International Conference on Human-Computer Interaction, INTERACT 2013 - Cape Town, South Africa
Duration: 2 Sep 20136 Sep 2013

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8119 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference14th IFIP TC 13 International Conference on Human-Computer Interaction, INTERACT 2013
Country/TerritorySouth Africa
CityCape Town


  • Social media
  • Shopping
  • Sharing
  • Social influence
  • Consumer decision-making


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