An investigation into gender role conformity in an online social networking environment

Alexander Fawzi, Andrea Szymkowiak

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Social networking sites (SNS) offer a relatively novel arena in which to display and investigate social behavior. The study investigated consistency between social behaviors typical of traditional (offline) social interactions and those online by examining conformity to gender stereotypes in an online social networking environment. Findings from gender role conformity research based on traditional approaches provided a framework for analyzing online social interactions. Three predictions were derived: 1) females will display higher expression in status updates than males; 2) there will be a relationship between status update frequency and the amount of friends in an individual’s network; and 3) there will be an effect of gender on concentration of emotional expression within status updates. All three predictions were at least partially supported with significant differences apparent between males’ and females’ online behavior. The findings are discussed with respect to theories on gender differences.
Original languageEnglish
Title of host publicationSocial computing and social media
Subtitle of host publication6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings
EditorsGabriele Meiselwitz
Place of PublicationLondon
PublisherSpringer
Pages322-330
Number of pages9
ISBN (Electronic)9783319076324
ISBN (Print)9783319076317
DOIs
Publication statusPublished - 2014
Event6th International Conference on Social Computing and Social Media - Heraklion, Greece
Duration: 22 Jun 201427 Jun 2014
Conference number: 6th

Publication series

NameLecture Notes in Computer Science
PublisherSpringer
Volume8531
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference6th International Conference on Social Computing and Social Media
Abbreviated titleSCSM 2014
CountryGreece
CityHeraklion
Period22/06/1427/06/14

Cite this

Fawzi, A., & Szymkowiak, A. (2014). An investigation into gender role conformity in an online social networking environment. In G. Meiselwitz (Ed.), Social computing and social media: 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings (pp. 322-330). (Lecture Notes in Computer Science; Vol. 8531). London: Springer. https://doi.org/10.1007/978-3-319-07632-4_31
Fawzi, Alexander ; Szymkowiak, Andrea. / An investigation into gender role conformity in an online social networking environment. Social computing and social media: 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings. editor / Gabriele Meiselwitz. London : Springer, 2014. pp. 322-330 (Lecture Notes in Computer Science).
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title = "An investigation into gender role conformity in an online social networking environment",
abstract = "Social networking sites (SNS) offer a relatively novel arena in which to display and investigate social behavior. The study investigated consistency between social behaviors typical of traditional (offline) social interactions and those online by examining conformity to gender stereotypes in an online social networking environment. Findings from gender role conformity research based on traditional approaches provided a framework for analyzing online social interactions. Three predictions were derived: 1) females will display higher expression in status updates than males; 2) there will be a relationship between status update frequency and the amount of friends in an individual’s network; and 3) there will be an effect of gender on concentration of emotional expression within status updates. All three predictions were at least partially supported with significant differences apparent between males’ and females’ online behavior. The findings are discussed with respect to theories on gender differences.",
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language = "English",
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Fawzi, A & Szymkowiak, A 2014, An investigation into gender role conformity in an online social networking environment. in G Meiselwitz (ed.), Social computing and social media: 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings. Lecture Notes in Computer Science, vol. 8531, Springer, London, pp. 322-330, 6th International Conference on Social Computing and Social Media, Heraklion, Greece, 22/06/14. https://doi.org/10.1007/978-3-319-07632-4_31

An investigation into gender role conformity in an online social networking environment. / Fawzi, Alexander; Szymkowiak, Andrea.

Social computing and social media: 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings. ed. / Gabriele Meiselwitz. London : Springer, 2014. p. 322-330 (Lecture Notes in Computer Science; Vol. 8531).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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AB - Social networking sites (SNS) offer a relatively novel arena in which to display and investigate social behavior. The study investigated consistency between social behaviors typical of traditional (offline) social interactions and those online by examining conformity to gender stereotypes in an online social networking environment. Findings from gender role conformity research based on traditional approaches provided a framework for analyzing online social interactions. Three predictions were derived: 1) females will display higher expression in status updates than males; 2) there will be a relationship between status update frequency and the amount of friends in an individual’s network; and 3) there will be an effect of gender on concentration of emotional expression within status updates. All three predictions were at least partially supported with significant differences apparent between males’ and females’ online behavior. The findings are discussed with respect to theories on gender differences.

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Fawzi A, Szymkowiak A. An investigation into gender role conformity in an online social networking environment. In Meiselwitz G, editor, Social computing and social media: 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings. London: Springer. 2014. p. 322-330. (Lecture Notes in Computer Science). https://doi.org/10.1007/978-3-319-07632-4_31