An investigation into gender role conformity in an online social networking environment

Alexander Fawzi, Andrea Szymkowiak

    Research output: Chapter in Book/Report/Conference proceedingConference contribution


    Social networking sites (SNS) offer a relatively novel arena in which to display and investigate social behavior. The study investigated consistency between social behaviors typical of traditional (offline) social interactions and those online by examining conformity to gender stereotypes in an online social networking environment. Findings from gender role conformity research based on traditional approaches provided a framework for analyzing online social interactions. Three predictions were derived: 1) females will display higher expression in status updates than males; 2) there will be a relationship between status update frequency and the amount of friends in an individual’s network; and 3) there will be an effect of gender on concentration of emotional expression within status updates. All three predictions were at least partially supported with significant differences apparent between males’ and females’ online behavior. The findings are discussed with respect to theories on gender differences.
    Original languageEnglish
    Title of host publicationSocial computing and social media
    Subtitle of host publication6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings
    EditorsGabriele Meiselwitz
    Place of PublicationLondon
    Number of pages9
    ISBN (Electronic)9783319076324
    ISBN (Print)9783319076317
    Publication statusPublished - 15 May 2014
    Event6th International Conference on Social Computing and Social Media - Heraklion, Greece
    Duration: 22 Jun 201427 Jun 2014
    Conference number: 6th

    Publication series

    NameLecture Notes in Computer Science
    ISSN (Print)0302-9743
    ISSN (Electronic)1611-3349


    Conference6th International Conference on Social Computing and Social Media
    Abbreviated titleSCSM 2014


    • Social behavior
    • Gender role
    • Conformity
    • Internet-mediated research
    • Social networking


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