Abstract
Social networking sites (SNS) offer a relatively novel arena in which to display and investigate social behavior. The study investigated consistency between social behaviors typical of traditional (offline) social interactions and those online by examining conformity to gender stereotypes in an online social networking environment. Findings from gender role conformity research based on traditional approaches provided a framework for analyzing online social interactions. Three predictions were derived: 1) females will display higher expression in status updates than males; 2) there will be a relationship between status update frequency and the amount of friends in an individual’s network; and 3) there will be an effect of gender on concentration of emotional expression within status updates. All three predictions were at least partially supported with significant differences apparent between males’ and females’ online behavior. The findings are discussed with respect to theories on gender differences.
Original language | English |
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Title of host publication | Social computing and social media |
Subtitle of host publication | 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings |
Editors | Gabriele Meiselwitz |
Place of Publication | London |
Publisher | Springer |
Pages | 322-330 |
Number of pages | 9 |
ISBN (Electronic) | 9783319076324 |
ISBN (Print) | 9783319076317 |
DOIs | |
Publication status | Published - 15 May 2014 |
Event | 6th International Conference on Social Computing and Social Media - Heraklion, Greece Duration: 22 Jun 2014 → 27 Jun 2014 Conference number: 6th |
Publication series
Name | Lecture Notes in Computer Science |
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Publisher | Springer |
Volume | 8531 |
ISSN (Print) | 0302-9743 |
ISSN (Electronic) | 1611-3349 |
Conference
Conference | 6th International Conference on Social Computing and Social Media |
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Abbreviated title | SCSM 2014 |
Country/Territory | Greece |
City | Heraklion |
Period | 22/06/14 → 27/06/14 |
Keywords
- Social behavior
- Gender role
- Conformity
- Internet-mediated research
- Social networking