An investigation into gender role conformity in an online social networking environment

Alexander Fawzi; Andrea Szymkowiak

doi:10.1007/978-3-319-07632-4_31

An investigation into gender role conformity in an online social networking environment

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Social networking sites (SNS) offer a relatively novel arena in which to display and investigate social behavior. The study investigated consistency between social behaviors typical of traditional (offline) social interactions and those online by examining conformity to gender stereotypes in an online social networking environment. Findings from gender role conformity research based on traditional approaches provided a framework for analyzing online social interactions. Three predictions were derived: 1) females will display higher expression in status updates than males; 2) there will be a relationship between status update frequency and the amount of friends in an individual’s network; and 3) there will be an effect of gender on concentration of emotional expression within status updates. All three predictions were at least partially supported with significant differences apparent between males’ and females’ online behavior. The findings are discussed with respect to theories on gender differences.

Original language	English
Title of host publication	Social computing and social media
Subtitle of host publication	6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings
Editors	Gabriele Meiselwitz
Place of Publication	London
Publisher	Springer
Pages	322-330
Number of pages	9
ISBN (Electronic)	9783319076324
ISBN (Print)	9783319076317
DOIs	https://doi.org/10.1007/978-3-319-07632-4_31
Publication status	Published - 5 Jun 2014
Event	6th International Conference on Social Computing and Social Media - Heraklion, Greece Duration: 22 Jun 2014 → 27 Jun 2014 Conference number: 6th

Publication series

Name	Lecture Notes in Computer Science
Publisher	Springer
Volume	8531
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	6th International Conference on Social Computing and Social Media
Abbreviated title	SCSM 2014
Country	Greece
City	Heraklion
Period	22/06/14 → 27/06/14

Access to Document

10.1007/978-3-319-07632-4_31

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Andrea Szymkowiak
- A511207@abertay.ac.uk
- SDI - Cyber Security - Senior Lecturer
Person: Academic

Cite this

Fawzi, A., & Szymkowiak, A. (2014). An investigation into gender role conformity in an online social networking environment. In G. Meiselwitz (Ed.), Social computing and social media: 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings (pp. 322-330). (Lecture Notes in Computer Science; Vol. 8531). Springer. https://doi.org/10.1007/978-3-319-07632-4_31

Fawzi, Alexander ; Szymkowiak, Andrea. / An investigation into gender role conformity in an online social networking environment. Social computing and social media: 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings. editor / Gabriele Meiselwitz. London : Springer, 2014. pp. 322-330 (Lecture Notes in Computer Science).

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title = "An investigation into gender role conformity in an online social networking environment",

abstract = "Social networking sites (SNS) offer a relatively novel arena in which to display and investigate social behavior. The study investigated consistency between social behaviors typical of traditional (offline) social interactions and those online by examining conformity to gender stereotypes in an online social networking environment. Findings from gender role conformity research based on traditional approaches provided a framework for analyzing online social interactions. Three predictions were derived: 1) females will display higher expression in status updates than males; 2) there will be a relationship between status update frequency and the amount of friends in an individual{\textquoteright}s network; and 3) there will be an effect of gender on concentration of emotional expression within status updates. All three predictions were at least partially supported with significant differences apparent between males{\textquoteright} and females{\textquoteright} online behavior. The findings are discussed with respect to theories on gender differences.",

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Fawzi, A & Szymkowiak, A 2014, An investigation into gender role conformity in an online social networking environment. in G Meiselwitz (ed.), Social computing and social media: 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings. Lecture Notes in Computer Science, vol. 8531, Springer, London, pp. 322-330, 6th International Conference on Social Computing and Social Media, Heraklion, Greece, 22/06/14. https://doi.org/10.1007/978-3-319-07632-4_31

An investigation into gender role conformity in an online social networking environment. / Fawzi, Alexander; Szymkowiak, Andrea.

Social computing and social media: 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings. ed. / Gabriele Meiselwitz. London : Springer, 2014. p. 322-330 (Lecture Notes in Computer Science; Vol. 8531).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AB - Social networking sites (SNS) offer a relatively novel arena in which to display and investigate social behavior. The study investigated consistency between social behaviors typical of traditional (offline) social interactions and those online by examining conformity to gender stereotypes in an online social networking environment. Findings from gender role conformity research based on traditional approaches provided a framework for analyzing online social interactions. Three predictions were derived: 1) females will display higher expression in status updates than males; 2) there will be a relationship between status update frequency and the amount of friends in an individual’s network; and 3) there will be an effect of gender on concentration of emotional expression within status updates. All three predictions were at least partially supported with significant differences apparent between males’ and females’ online behavior. The findings are discussed with respect to theories on gender differences.

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Fawzi A, Szymkowiak A. An investigation into gender role conformity in an online social networking environment. In Meiselwitz G, editor, Social computing and social media: 6th International Conference, SCSM 2014 Held as Part of HCI International 2014 Heraklion, Crete, Greece, June 22-27, 2014 Proceedings. London: Springer. 2014. p. 322-330. (Lecture Notes in Computer Science). https://doi.org/10.1007/978-3-319-07632-4_31