TY - JOUR
T1 - An investigation into generation Z's mindsets of entertainment in an autonomous vehicle
AU - Berfin Ince, Ecem
AU - Cha, Kyungjoo
AU - Cho, Junghyun
N1 - © 2023 The Authors. Published by Elsevier B.V.
This is an open access article distributed under the terms of the Creative Commons CC-BY license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Data Availability Statement:
Due to the commercial nature of this research, it was agreed that the data from this research would not be shared publicly. Hence, supporting data is not available.
PY - 2023/5/1
Y1 - 2023/5/1
N2 - Alongside the development of digital life, certain concepts gain new dimensions among new generations. When entertainment is the subject, it creates emergent desires, behaviours and mindsets in the social and consumer cultures. However, existing perspectives around in-car entertainment do not fully embrace the digitally dynamic environment in which Generation Z is heavily involved. This paper uses the future autonomous vehicle's interior context as a case study to understand Gen Z's meaning change around in-car entertainment. It draws on a qualitative research methodology by combining semi-structured interviews with design metaphor activities to understand Gen Z's altered mindset with the impact of digital technology. As ultimate findings, eight different in-car entertainment mindsets of Gen Z emerged: Effortlessness Seeking, Sense of Belonging, Balance Seeking, Authenticity Seeking, Advocating, Decision-Making, Creating and Interacting. The implications of an autonomous vehicle's entertainment experience were discussed. It is expected that this study will contribute to understanding the shifting mindset and behaviour of Gen Z in how they desire to entertain themselves within an autonomous vehicle. The study suggests what to consider regarding maximising in-car entertaining experiences for Gen Z.
AB - Alongside the development of digital life, certain concepts gain new dimensions among new generations. When entertainment is the subject, it creates emergent desires, behaviours and mindsets in the social and consumer cultures. However, existing perspectives around in-car entertainment do not fully embrace the digitally dynamic environment in which Generation Z is heavily involved. This paper uses the future autonomous vehicle's interior context as a case study to understand Gen Z's meaning change around in-car entertainment. It draws on a qualitative research methodology by combining semi-structured interviews with design metaphor activities to understand Gen Z's altered mindset with the impact of digital technology. As ultimate findings, eight different in-car entertainment mindsets of Gen Z emerged: Effortlessness Seeking, Sense of Belonging, Balance Seeking, Authenticity Seeking, Advocating, Decision-Making, Creating and Interacting. The implications of an autonomous vehicle's entertainment experience were discussed. It is expected that this study will contribute to understanding the shifting mindset and behaviour of Gen Z in how they desire to entertain themselves within an autonomous vehicle. The study suggests what to consider regarding maximising in-car entertaining experiences for Gen Z.
U2 - 10.1016/j.entcom.2023.100550
DO - 10.1016/j.entcom.2023.100550
M3 - Article
AN - SCOPUS:85147256560
SN - 1875-9521
VL - 46
JO - Entertainment Computing
JF - Entertainment Computing
M1 - 100550
ER -