Antecedents of consumers' intention to shop online

Internet has over the years developed to a platform where more and more companies and organizations control their businesses. Consumers are spending considerably more time shopping online in general compared to only a decade ago, and the numbers are still increasing. The main purpose of this research is to bring out which factors are most important and most correlated with the intention to purchase online. In order to get an answer to the question this study used a deductive approach where previous studies within the area was carefully looked into and the most important factors for intentions to shop online in other studies were used to see how they were related to the intentions to purchase online and which factors that were more important than others. A quantitative approach was applied and a survey was constructed to send out to 383 students of three universities in Malaysia. The results indicated the importance of perceived usefulness, perceived ease of use, trustworthiness, and time pressure on consumer intention to shop online.