Abstract
Key features include:
• A disused petrol station being transformed into a contemporary art gallery as part of the multi-million-pound regeneration of White City in London;
• Digital Issues around Arts visitors’ evaluation of the augmented reality (AR)-facilitated museum experience and their subsequent purchase intentions;
• Artist in Residence Project in a London-based alternative provider for Higher Education;
• Unintended place marketing through art making news headlines following an act undertaken by a street artist who used humour to change street names to “Facebook Row” in the railway town of Didcot in the ceremonial county of Oxfordshire and the historic county of Berkshire; and finally
• An expose into the challenges facing a Manchester Art Gallery following an in-depth interview with the founder and owner. See: https://www.tekedia.com/chuck-this-way-an-art-gallery-with-a-passion-for-africa/
| Original language | English |
|---|---|
| Title of host publication | Contemporary issues in marketing |
| Subtitle of host publication | principles and practice |
| Editors | Ayantunji Gbadamosi |
| Place of Publication | London |
| Publisher | SAGE Publications Ltd |
| Chapter | 13 |
| Pages | 388-419 |
| Number of pages | 32 |
| ISBN (Electronic) | 9781526485403 |
| ISBN (Print) | 9781526478887, 9781526478863 |
| Publication status | Published - Sep 2019 |
| Externally published | Yes |
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Arts marketing. / Madichie, Nnamdi O.
Contemporary issues in marketing: principles and practice. ed. / Ayantunji Gbadamosi. London : SAGE Publications Ltd, 2019. p. 388-419.Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Arts marketing
AU - Madichie, Nnamdi O.
PY - 2019/9
Y1 - 2019/9
N2 - The chapter explored the longstanding debate between the notions of ‘arts marketing’ vis-à-vis ‘marketing of the arts’. It delves into various art forms – visual, poetry, literature, music and the performing arts (theatre, dance, film and music), and the intersections of these forms, and provides insights on how to mitigate any identified challenges confronting the arts marketing discipline – arguably the ‘new normal’ of cultural products and/or production, embellished with heritage cues – and sometimes discussed under the label of the ‘creative industries’. In other words, the chapter explored and documented various dimensions of the arts and the marketing of the ‘cultural’ product in its various forms, notably art forms. Key features include: • A disused petrol station being transformed into a contemporary art gallery as part of the multi-million-pound regeneration of White City in London;• Digital Issues around Arts visitors’ evaluation of the augmented reality (AR)-facilitated museum experience and their subsequent purchase intentions;• Artist in Residence Project in a London-based alternative provider for Higher Education;• Unintended place marketing through art making news headlines following an act undertaken by a street artist who used humour to change street names to “Facebook Row” in the railway town of Didcot in the ceremonial county of Oxfordshire and the historic county of Berkshire; and finally• An expose into the challenges facing a Manchester Art Gallery following an in-depth interview with the founder and owner. See: https://www.tekedia.com/chuck-this-way-an-art-gallery-with-a-passion-for-africa/
AB - The chapter explored the longstanding debate between the notions of ‘arts marketing’ vis-à-vis ‘marketing of the arts’. It delves into various art forms – visual, poetry, literature, music and the performing arts (theatre, dance, film and music), and the intersections of these forms, and provides insights on how to mitigate any identified challenges confronting the arts marketing discipline – arguably the ‘new normal’ of cultural products and/or production, embellished with heritage cues – and sometimes discussed under the label of the ‘creative industries’. In other words, the chapter explored and documented various dimensions of the arts and the marketing of the ‘cultural’ product in its various forms, notably art forms. Key features include: • A disused petrol station being transformed into a contemporary art gallery as part of the multi-million-pound regeneration of White City in London;• Digital Issues around Arts visitors’ evaluation of the augmented reality (AR)-facilitated museum experience and their subsequent purchase intentions;• Artist in Residence Project in a London-based alternative provider for Higher Education;• Unintended place marketing through art making news headlines following an act undertaken by a street artist who used humour to change street names to “Facebook Row” in the railway town of Didcot in the ceremonial county of Oxfordshire and the historic county of Berkshire; and finally• An expose into the challenges facing a Manchester Art Gallery following an in-depth interview with the founder and owner. See: https://www.tekedia.com/chuck-this-way-an-art-gallery-with-a-passion-for-africa/
UR - https://uk.sagepub.com/en-gb/eur/contemporary-issues-in-marketing/book265612
M3 - Chapter
SN - 9781526478887
SN - 9781526478863
SP - 388
EP - 419
BT - Contemporary issues in marketing
A2 - Gbadamosi, Ayantunji
PB - SAGE Publications Ltd
CY - London
ER -