ATM’s adoption in developing countries: Déjà vu or not?

Antonella De Angeli; Lynne Coventry; Graham I. Johnson

ATM’s adoption in developing countries: Déjà vu or not?

Antonella De Angeli, Lynne Coventry, Graham I. Johnson

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Abstract

This paper proposes some thoughts on, and insights into, technology adoption in different cultural contexts, analysing the relationship between Hoffstede’s cultural value dimensions and ATM’s adoption in urban India. It is based on an ethnographic study carried out in Mumbai in autumn 2002 combining field observations and structured interviews (N=43). The sample consisted of early ATM users, bank customers who have not chosen to use ATM’s, and first time users, or people who decided to try out an ATM for the first time as part of our research. Findings are analysed to identify specific cultural issues which are likely to affect the adoption of ATM’s in urban India and compare this process with existing knowledge of ATM adoption in western countries.

Original language	English
Number of pages	6
Publication status	Published - 18 Jun 2003
Externally published	Yes
Event	2nd BCS HCI Group Workshop: Culture and HCI: Bridging Cultural and Digital Divides - University of Greenwich, Maritime Campus, London, United Kingdom Duration: 18 Jun 2003 → 18 Jun 2003 Conference number: 2nd

Workshop

Workshop	2nd BCS HCI Group Workshop
Country/Territory	United Kingdom
City	London
Period	18/06/03 → 18/06/03

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title = "ATM{\textquoteright}s adoption in developing countries: D{\'e}j{\`a} vu or not?",

abstract = "This paper proposes some thoughts on, and insights into, technology adoption in different cultural contexts, analysing the relationship between Hoffstede{\textquoteright}s cultural value dimensions and ATM{\textquoteright}s adoption in urban India. It is based on an ethnographic study carried out in Mumbai in autumn 2002 combining field observations and structured interviews (N=43). The sample consisted of early ATM users, bank customers who have not chosen to use ATM{\textquoteright}s, and first time users, or people who decided to try out an ATM for the first time as part of our research. Findings are analysed to identify specific cultural issues which are likely to affect the adoption of ATM{\textquoteright}s in urban India and compare this process with existing knowledge of ATM adoption in western countries.",

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T2 - 2nd BCS HCI Group Workshop

AU - De Angeli, Antonella

AU - Coventry, Lynne

AU - Johnson, Graham I.

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PY - 2003/6/18

Y1 - 2003/6/18

N2 - This paper proposes some thoughts on, and insights into, technology adoption in different cultural contexts, analysing the relationship between Hoffstede’s cultural value dimensions and ATM’s adoption in urban India. It is based on an ethnographic study carried out in Mumbai in autumn 2002 combining field observations and structured interviews (N=43). The sample consisted of early ATM users, bank customers who have not chosen to use ATM’s, and first time users, or people who decided to try out an ATM for the first time as part of our research. Findings are analysed to identify specific cultural issues which are likely to affect the adoption of ATM’s in urban India and compare this process with existing knowledge of ATM adoption in western countries.

AB - This paper proposes some thoughts on, and insights into, technology adoption in different cultural contexts, analysing the relationship between Hoffstede’s cultural value dimensions and ATM’s adoption in urban India. It is based on an ethnographic study carried out in Mumbai in autumn 2002 combining field observations and structured interviews (N=43). The sample consisted of early ATM users, bank customers who have not chosen to use ATM’s, and first time users, or people who decided to try out an ATM for the first time as part of our research. Findings are analysed to identify specific cultural issues which are likely to affect the adoption of ATM’s in urban India and compare this process with existing knowledge of ATM adoption in western countries.

M3 - Paper

Y2 - 18 June 2003 through 18 June 2003

ER -

ATM’s adoption in developing countries: Déjà vu or not?

Abstract

Workshop

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