Beyond embodiment and social presence

preferences for virtual assistant gender and clothing style

Jeunese A. Payne, Andrea Szymkowiak, Graham Johnson, Paul Robertson, Rosemary Henderson

Research output: Contribution to conferencePaper

Abstract

While introducing a human-like embodied character can enhance social presence in computing technology, it can often be poorly received because user preferences for particular appearance-based attributes are not taken into account. To investigate some of these preferences, specifically gender and dress code, this paper extends the findings of a small exploratory, interview-based study, to data obtained from 390 participants aged between 16 and 82 who chose their preferred three-dimensional virtual assistant (VA) as part of an interaction with a self-service checkout (SSCO) simulation. These data were collected from visitors to an exhibition at a science center in the UK. Chi-Square tests revealed a preference for female VAs, but only by female participants. There was no preference for formality of dress. The paper discusses the appropriateness of the following psychological theories to explain these results: the stereotype content model, the behaviors from intergroup affect and stereotype (BIAS) map framework, and the shifting standards model of stereotypes.
Original languageEnglish
Number of pages12
Publication statusPublished - 2012
EventInternational Society for Presence Research Annual Conference - Temple University, Philadelphia, United States
Duration: 24 Oct 201226 Oct 2012
https://ispr.info/presence-conferences/previous-conferences/ispr-2012/

Conference

ConferenceInternational Society for Presence Research Annual Conference
Abbreviated titleISPR 2012
CountryUnited States
CityPhiladelphia
Period24/10/1226/10/12
Internet address

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clothing
assistant
stereotype
gender
psychological theory
simulation
interaction
interview

Cite this

Payne, J. A., Szymkowiak, A., Johnson, G., Robertson, P., & Henderson, R. (2012). Beyond embodiment and social presence: preferences for virtual assistant gender and clothing style. Paper presented at International Society for Presence Research Annual Conference, Philadelphia, United States.
Payne, Jeunese A. ; Szymkowiak, Andrea ; Johnson, Graham ; Robertson, Paul ; Henderson, Rosemary. / Beyond embodiment and social presence : preferences for virtual assistant gender and clothing style. Paper presented at International Society for Presence Research Annual Conference, Philadelphia, United States.12 p.
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author = "Payne, {Jeunese A.} and Andrea Szymkowiak and Graham Johnson and Paul Robertson and Rosemary Henderson",
year = "2012",
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Payne, JA, Szymkowiak, A, Johnson, G, Robertson, P & Henderson, R 2012, 'Beyond embodiment and social presence: preferences for virtual assistant gender and clothing style' Paper presented at International Society for Presence Research Annual Conference, Philadelphia, United States, 24/10/12 - 26/10/12, .

Beyond embodiment and social presence : preferences for virtual assistant gender and clothing style. / Payne, Jeunese A.; Szymkowiak, Andrea; Johnson, Graham; Robertson, Paul; Henderson, Rosemary.

2012. Paper presented at International Society for Presence Research Annual Conference, Philadelphia, United States.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Beyond embodiment and social presence

T2 - preferences for virtual assistant gender and clothing style

AU - Payne, Jeunese A.

AU - Szymkowiak, Andrea

AU - Johnson, Graham

AU - Robertson, Paul

AU - Henderson, Rosemary

PY - 2012

Y1 - 2012

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AB - While introducing a human-like embodied character can enhance social presence in computing technology, it can often be poorly received because user preferences for particular appearance-based attributes are not taken into account. To investigate some of these preferences, specifically gender and dress code, this paper extends the findings of a small exploratory, interview-based study, to data obtained from 390 participants aged between 16 and 82 who chose their preferred three-dimensional virtual assistant (VA) as part of an interaction with a self-service checkout (SSCO) simulation. These data were collected from visitors to an exhibition at a science center in the UK. Chi-Square tests revealed a preference for female VAs, but only by female participants. There was no preference for formality of dress. The paper discusses the appropriateness of the following psychological theories to explain these results: the stereotype content model, the behaviors from intergroup affect and stereotype (BIAS) map framework, and the shifting standards model of stereotypes.

M3 - Paper

ER -

Payne JA, Szymkowiak A, Johnson G, Robertson P, Henderson R. Beyond embodiment and social presence: preferences for virtual assistant gender and clothing style. 2012. Paper presented at International Society for Presence Research Annual Conference, Philadelphia, United States.