Communication network

Stephen J. Emmott (Inventor), Phillip C. Treleaven (Inventor), Graham I. Johnson (Inventor)

Research output: Patent

Abstract

In an open communications network such as the Internet, an interface server site (40) provides advertising for consumer products. The interface server site (40) has virtual character profiles of a central character and connected characters and additionally has a virtual environment within which the central character and the connected characters interact. The central character is based on the consumer affinity characteristics of a target segment of consumers to whom it is desired to advertise the consumer products. The virtual central character has a portrayed lifestyle in which that character is depicted with the consumer products in an environment which the target segment of consumers will identify as relevant to them. Electronic transaction facilities are provided to enable a consumer to purchase products depicted in the virtual environment and selected by the consumer. Electronic mail facilities are provided to the virtual characters at the interface server site (40).
Original languageEnglish
Patent numberEP 0 902 383 A2
IPCB65G61/00,G06F13/00,G06Q30/00,H04N7/16,G06F17/60
Priority date10/09/97
Filing date21/08/98
Publication statusPublished - 17 Mar 1999
Externally publishedYes

Fingerprint

Communication networks
Consumer products
Virtual environments
Purchase
World Wide Web
Lifestyle
Electronic mail

Cite this

Emmott, S. J., Treleaven, P. C., & Johnson, G. I. (1999). IPC No. B65G61/00, G06F13/00, G06Q30/00, H04N7/16, G06F17/60. Communication network. (Patent No. EP 0 902 383 A2). European Patent Office.
Emmott, Stephen J. (Inventor) ; Treleaven, Phillip C. (Inventor) ; Johnson, Graham I. (Inventor). / Communication network. European Patent Office. IPC No.: B65G61/00, G06F13/00, G06Q30/00, H04N7/16, G06F17/60. Patent No.: EP 0 902 383 A2. Aug 21, 1998.
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title = "Communication network",
abstract = "In an open communications network such as the Internet, an interface server site (40) provides advertising for consumer products. The interface server site (40) has virtual character profiles of a central character and connected characters and additionally has a virtual environment within which the central character and the connected characters interact. The central character is based on the consumer affinity characteristics of a target segment of consumers to whom it is desired to advertise the consumer products. The virtual central character has a portrayed lifestyle in which that character is depicted with the consumer products in an environment which the target segment of consumers will identify as relevant to them. Electronic transaction facilities are provided to enable a consumer to purchase products depicted in the virtual environment and selected by the consumer. Electronic mail facilities are provided to the virtual characters at the interface server site (40).",
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year = "1999",
month = "3",
day = "17",
language = "English",
publisher = "European Patent Office",
type = "Patent",
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}

Emmott, SJ, Treleaven, PC & Johnson, GI Aug. 21 1998, Communication network, Patent No. EP 0 902 383 A2, IPC No. B65G61/00, G06F13/00, G06Q30/00, H04N7/16, G06F17/60.

Communication network. / Emmott, Stephen J. (Inventor); Treleaven, Phillip C. (Inventor); Johnson, Graham I. (Inventor).

European Patent Office. IPC No.: B65G61/00, G06F13/00, G06Q30/00, H04N7/16, G06F17/60. Patent No.: EP 0 902 383 A2. Aug 21, 1998.

Research output: Patent

TY - PAT

T1 - Communication network

AU - Emmott, Stephen J.

AU - Treleaven, Phillip C.

AU - Johnson, Graham I.

PY - 1999/3/17

Y1 - 1999/3/17

N2 - In an open communications network such as the Internet, an interface server site (40) provides advertising for consumer products. The interface server site (40) has virtual character profiles of a central character and connected characters and additionally has a virtual environment within which the central character and the connected characters interact. The central character is based on the consumer affinity characteristics of a target segment of consumers to whom it is desired to advertise the consumer products. The virtual central character has a portrayed lifestyle in which that character is depicted with the consumer products in an environment which the target segment of consumers will identify as relevant to them. Electronic transaction facilities are provided to enable a consumer to purchase products depicted in the virtual environment and selected by the consumer. Electronic mail facilities are provided to the virtual characters at the interface server site (40).

AB - In an open communications network such as the Internet, an interface server site (40) provides advertising for consumer products. The interface server site (40) has virtual character profiles of a central character and connected characters and additionally has a virtual environment within which the central character and the connected characters interact. The central character is based on the consumer affinity characteristics of a target segment of consumers to whom it is desired to advertise the consumer products. The virtual central character has a portrayed lifestyle in which that character is depicted with the consumer products in an environment which the target segment of consumers will identify as relevant to them. Electronic transaction facilities are provided to enable a consumer to purchase products depicted in the virtual environment and selected by the consumer. Electronic mail facilities are provided to the virtual characters at the interface server site (40).

M3 - Patent

M1 - EP 0 902 383 A2

Y2 - 1998/08/21

PB - European Patent Office

ER -

Emmott SJ, Treleaven PC, Johnson GI, inventors. Communication network. B65G61/00, G06F13/00, G06Q30/00, H04N7/16, G06F17/60. 1999 Mar 17.