Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace

Sharon L. Forbes; David A. Cohen; Ross Cullen; Stephen D. Wratten; Joanna Fountain

doi:10.1016/j.jclepro.2009.04.008

Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace

Sharon L. Forbes^*, David A. Cohen, Ross Cullen, Stephen D. Wratten, Joanna Fountain

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

263 Citations (Scopus)

Abstract

Previous research has suggested that consumers are becoming increasingly concerned by the effects of conventional agricultural food production practices on human health and environmental wellbeing. This study sought to understand whether environmentally sustainable practices in the vineyard would equate to advantages in the wine marketplace. Structured questionnaires were used to ascertain the views of wine consumers in Christchurch, New Zealand. The findings of this study indicate that consumers have a strong demand for wine which is produced using "green" production practices. Consumers believe that the quality of sustainable wine will be equal to or better than conventionally produced wine, and they are prepared to pay a higher price for this wine.

Original language	English
Pages (from-to)	1195-1199
Number of pages	5
Journal	Journal of Cleaner Production
Volume	17
Issue number	13
Early online date	4 May 2009
DOIs	https://doi.org/10.1016/j.jclepro.2009.04.008
Publication status	Published - 1 Sept 2009
Externally published	Yes

Keywords

Environment
Sustainable
Wine industry
Consumer perceptions

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1016/j.jclepro.2009.04.008

Cite this

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title = "Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace",

abstract = "Previous research has suggested that consumers are becoming increasingly concerned by the effects of conventional agricultural food production practices on human health and environmental wellbeing. This study sought to understand whether environmentally sustainable practices in the vineyard would equate to advantages in the wine marketplace. Structured questionnaires were used to ascertain the views of wine consumers in Christchurch, New Zealand. The findings of this study indicate that consumers have a strong demand for wine which is produced using {"}green{"} production practices. Consumers believe that the quality of sustainable wine will be equal to or better than conventionally produced wine, and they are prepared to pay a higher price for this wine.",

author = "Forbes, \{Sharon L.\} and Cohen, \{David A.\} and Ross Cullen and Wratten, \{Stephen D.\} and Joanna Fountain",

note = "Funding Information: This study was funded by the Faculty of Commerce, Lincoln University and the Foundation for Research, Science and Technology via research grant LINX0303 Ecosystems Services.",

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language = "English",

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T2 - an exploratory study of the New Zealand marketplace

AU - Forbes, Sharon L.

AU - Cohen, David A.

AU - Cullen, Ross

AU - Wratten, Stephen D.

AU - Fountain, Joanna

N1 - Funding Information: This study was funded by the Faculty of Commerce, Lincoln University and the Foundation for Research, Science and Technology via research grant LINX0303 Ecosystems Services.

PY - 2009/9/1

Y1 - 2009/9/1

N2 - Previous research has suggested that consumers are becoming increasingly concerned by the effects of conventional agricultural food production practices on human health and environmental wellbeing. This study sought to understand whether environmentally sustainable practices in the vineyard would equate to advantages in the wine marketplace. Structured questionnaires were used to ascertain the views of wine consumers in Christchurch, New Zealand. The findings of this study indicate that consumers have a strong demand for wine which is produced using "green" production practices. Consumers believe that the quality of sustainable wine will be equal to or better than conventionally produced wine, and they are prepared to pay a higher price for this wine.

AB - Previous research has suggested that consumers are becoming increasingly concerned by the effects of conventional agricultural food production practices on human health and environmental wellbeing. This study sought to understand whether environmentally sustainable practices in the vineyard would equate to advantages in the wine marketplace. Structured questionnaires were used to ascertain the views of wine consumers in Christchurch, New Zealand. The findings of this study indicate that consumers have a strong demand for wine which is produced using "green" production practices. Consumers believe that the quality of sustainable wine will be equal to or better than conventionally produced wine, and they are prepared to pay a higher price for this wine.

U2 - 10.1016/j.jclepro.2009.04.008

DO - 10.1016/j.jclepro.2009.04.008

M3 - Article

AN - SCOPUS:67349091656

SN - 0959-6526

VL - 17

SP - 1195

EP - 1199

JO - Journal of Cleaner Production

JF - Journal of Cleaner Production

IS - 13

ER -

Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace

Abstract

Keywords

UN SDGs

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