Consumer behavior: buying, having, and being (8th ed.)

Nnamdi O. Madichie^*

^*Corresponding author for this work

Research output: Contribution to journal › Book/Film/Article review

4 Citations (Scopus)

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@article{267180e71bf14acfbe6b2f85ab0b387c,

title = "Consumer behavior: buying, having, and being (8th ed.)",

author = "Madichie, {Nnamdi O.}",

year = "2009",

month = may,

day = "22",

doi = "10.1108/00251740910960169",

language = "English",

volume = "47",

pages = "845--848",

journal = "Management Decision",

issn = "0025-1747",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}