Consumer behavior: buying, having, and being (8th ed.)

Nnamdi O. Madichie*

*Corresponding author for this work

Research output: Contribution to journalBook/Film/Article review

1 Citation (Scopus)
Original languageEnglish
Pages (from-to)845-848
Number of pages4
JournalManagement Decision
Volume47
Issue number5
DOIs
Publication statusPublished - 22 May 2009
Externally publishedYes

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