Consumer perceptions of wine brand names

Sharon L. Forbes; David Dean

Consumer perceptions of wine brand names

^*Corresponding author for this work

Research output: Contribution to specialist publication › Article

Abstract

New Zealand researchers attempted to link types of brand names with consumer attitudes and purchase intensions. While their findings provide some support for the notion that brand names matter to wine consumers, the researchers were surprised to learn how well and how poorly some of the brand name categories performed.

Original language	English
Pages	55-58
Number of pages	4
Volume	29
No.	5
Specialist publication	Wine & Viticulture Journal
Publication status	Published - 2014
Externally published	Yes

Keywords

Wine industry
Social service
Literature and society
Research - Methodology
Wine and wine making

Access to Document

https://winetitles.com.au/wvj/articles/wine-viticulture-journal-volume-29-no-5-2014/consumer-perceptions-of-wine-brand-names/

Cite this

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title = "Consumer perceptions of wine brand names",

abstract = "New Zealand researchers attempted to link types of brand names with consumer attitudes and purchase intensions. While their findings provide some support for the notion that brand names matter to wine consumers, the researchers were surprised to learn how well and how poorly some of the brand name categories performed.",

author = "Forbes, \{Sharon L.\} and David Dean",

year = "2014",

language = "English",

volume = "29",

pages = "55--58",

journal = "Wine \& Viticulture Journal",

issn = "1838-6547",

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T1 - Consumer perceptions of wine brand names

AU - Forbes, Sharon L.

AU - Dean, David

PY - 2014

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N2 - New Zealand researchers attempted to link types of brand names with consumer attitudes and purchase intensions. While their findings provide some support for the notion that brand names matter to wine consumers, the researchers were surprised to learn how well and how poorly some of the brand name categories performed.

AB - New Zealand researchers attempted to link types of brand names with consumer attitudes and purchase intensions. While their findings provide some support for the notion that brand names matter to wine consumers, the researchers were surprised to learn how well and how poorly some of the brand name categories performed.

M3 - Article

SN - 1838-6547

VL - 29

SP - 55

EP - 58

JO - Wine & Viticulture Journal

JF - Wine & Viticulture Journal

ER -

Consumer perceptions of wine brand names

Abstract

Keywords

Access to Document

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Cite this