Differences between role of strong ties and weak ties in information diffusion on Social Network Sites

Sanaz Kavianpour, Zuraini Ismail, Bharanidharan Shanmugam

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

The popularity of Social Network Sites (SNSs) has increased recently. Social network sites provide platforms which operate based on exchanging information among users; therefore, information propagation is a significant topic in social networking researches. The goal of this chapter is to study the factors that have a significant role in information diffusion, then compare the role of ties in spreading information and evaluating the strength of ties. The result shows that, although strong ties have an important role, the likelihood of information diffusion by weak ties is higher.
Original languageEnglish
Title of host publicationAdvanced research and trends in new technologies, software, Human-Computer Interaction, and communicability
EditorsFrancisco Vicente Cipolla-Ficarra
Place of PublicationHershey, PA
PublisherIGI Global Publishing
Chapter28
Pages307-311
Number of pages5
ISBN (Electronic)9781466644915
ISBN (Print)9781466644908
DOIs
Publication statusPublished - 30 Jan 2014
Externally publishedYes

Publication series

NameAdvances in Human and Social Aspects of Technology (AHSAT)
PublisherIGI Global
ISSN (Print)2328-1316
ISSN (Electronic)2328-1324

Cite this

Kavianpour, S., Ismail, Z., & Shanmugam, B. (2014). Differences between role of strong ties and weak ties in information diffusion on Social Network Sites. In F. V. Cipolla-Ficarra (Ed.), Advanced research and trends in new technologies, software, Human-Computer Interaction, and communicability (pp. 307-311). (Advances in Human and Social Aspects of Technology (AHSAT)). IGI Global Publishing. https://doi.org/10.4018/978-1-4666-4490-8.ch028