Discovery versus creation theory

Research output: Other contribution

Abstract

To understand where new venture opportunities come from, entrepreneurship scholars suggest that opportunities can either be discovered (discovery theory) or created (creation theory). This binary view of how opportunities are exploited in entrepreneurship has created decades of debate on discovery theory versus creation theory. In the following module, we’ll explore all sides of the argument and showcase how either theory can be utilized in practice.
Original languageEnglish
TypeEntry in a digital resource
Media of outputOnline
PublisherSAGE Publications Inc.
ISBN (Electronic)9781071907153
DOIs
Publication statusPublished - 17 Jan 2023
Externally publishedYes

Publication series

NameSage Business Foundations: Entrepreneurship
PublisherSage Publications, Inc.

Cite this