Employee advocacy in Africa: the role of HR practitioners in Malawi

Aminu Mamman, Chris Rees, Rhoda Bakuwa, Mohamed Branine, Ken Kamoche

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)
225 Downloads (Pure)


Purpose: In recognizing the weakness of trade unions and the lack of an institutional framework designed to enforce employee rights in an African context, this study examines the extent to which HR practitioners are perceived to play the role of employee advocate.

Design/methodology/approach: The quantitative data set is derived from a sample of 305 respondents (95 HR practitioners, 121 line managers, and 89 employees) from Malawi.

Findings: Despite the challenges of the context, HR practitioners are perceived by key stakeholders (line managers and employees) to be playing the role of employee advocate. Standard multiple regression results indicate that the main factor contributing to the perception that HR practitioners are playing this role is their contribution to ‘motivating employees’.

Research limitations/implications: The study was conducted in Malawi. Further research is necessary to explore the generalizability of the findings to other contexts.

Originality/value: The findings provide an empirical base for future studies which explore perceptions of the employee advocacy role undertaken by HR practitioners in Africa.
Original languageEnglish
Pages (from-to)2-15
Number of pages14
JournalEmployee Relations
Issue number1
Early online date26 Nov 2018
Publication statusPublished - 7 Jan 2019


  • Employee advocacy
  • Africa
  • Trade unions
  • HR practitioners
  • Malawi


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