Encouraging password manager adoption by meeting adopter self-determination needs

Nora Alkaldi, Karen Renaud, Lewis Mackenzie

Research output: Chapter in Book/Report/Conference proceedingConference contribution

14 Citations (Scopus)
150 Downloads (Pure)


Password managers are a potential solution to the password conundrum, but adoption is paltry. We investigated the impact of a recommender application that harnessed the tenets of self-determination theory to encourage adoption of password managers. This theory argues that meeting a person's autonomy, relatedness and competence needs will make them more likely to act. To test the power of meeting these needs, we conducted a factorial experiment, in the wild. We satisfied each of the three self determination factors, and all individual combinations thereof, and observed short-term adoption of password managers. The Android recommender application was used by 470 participants, who were randomly assigned to one of the experimental or control conditions. Our analysis revealed that when all self-determination factors were satisfied, adoption was highest, while meeting only the autonomy or relatedness needs individually significantly improved the likelihood of adoption.
Original languageEnglish
Title of host publicationProceedings of the 52nd Hawaii International Conference on System Sciences
EditorsTung X. Bui
Place of PublicationHonolulu
PublisherUniversity of Hawaii at Manoa
Number of pages10
ISBN (Electronic)9780998133126
Publication statusPublished - 8 Jan 2019
EventHawaii International Conference on System Sciences - Grand Wailea, Maui, United States
Duration: 8 Jan 201911 Jan 2019


ConferenceHawaii International Conference on System Sciences
Abbreviated titleHICSS 52
Country/TerritoryUnited States
Internet address


  • Innovative behavioral IS security and privacy research
  • Internet and the digital economy
  • Passwords
  • Password manager
  • Self determination needs
  • Recommender
  • Adoption


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