Enhancing student employability through an international group project based on a client brief

Andreea Oniga; Kathy-Ann Fletcher

Enhancing student employability through an international group project based on a client brief

Andreea Oniga
, Kathy-Ann Fletcher

Dundee Business School

Research output: Contribution to conference › Abstract

Abstract

This case study showcases an international collaborative project in which undergraduate marketing and business students from the UK and the US work together on a client brief. In a context of heightened job competition and increased prevalence of global virtual teams, this project is designed to enhance student employability by developing intercultural online collaboration skills and enabling students to apply subject-specific skills to a client brief.

Original language	English
Publication status	Published - 22 May 2023
Event	Learning, Teaching & Student Experience 2023 - ICC Wales, Newport, United Kingdom Duration: 22 May 2023 → 23 May 2023

Conference

Conference	Learning, Teaching & Student Experience 2023
Abbreviated title	LTSE 2023
Country/Territory	United Kingdom
City	Newport
Period	22/05/23 → 23/05/23

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 4 Quality Education

Cite this

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title = "Enhancing student employability through an international group project based on a client brief",

abstract = "This case study showcases an international collaborative project in which undergraduate marketing and business students from the UK and the US work together on a client brief. In a context of heightened job competition and increased prevalence of global virtual teams, this project is designed to enhance student employability by developing intercultural online collaboration skills and enabling students to apply subject-specific skills to a client brief.",

author = "Andreea Oniga and Kathy-Ann Fletcher",

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AU - Fletcher, Kathy-Ann

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N2 - This case study showcases an international collaborative project in which undergraduate marketing and business students from the UK and the US work together on a client brief. In a context of heightened job competition and increased prevalence of global virtual teams, this project is designed to enhance student employability by developing intercultural online collaboration skills and enabling students to apply subject-specific skills to a client brief.

AB - This case study showcases an international collaborative project in which undergraduate marketing and business students from the UK and the US work together on a client brief. In a context of heightened job competition and increased prevalence of global virtual teams, this project is designed to enhance student employability by developing intercultural online collaboration skills and enabling students to apply subject-specific skills to a client brief.

M3 - Abstract

T2 - Learning, Teaching & Student Experience 2023

Y2 - 22 May 2023 through 23 May 2023

ER -

Enhancing student employability through an international group project based on a client brief

Abstract

Conference

UN SDGs

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Cite this