Entrepreneurialism in a London university: a case illustration

Nnamdi O. Madichie, Ayantunji Gbadamosi, Sonny Nwankwo

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

This chapter traces the growth of the SME Marketing course (in small and medium-sized organization marketing) at a London university from a miniscule six students in the first cohort enrolled on the programme in 2005/06 to more than 100 in 2011/12. Drawing upon participant observation, and action research aided with the use of in-depth interviews, the chapter highlights a considerable increase in the enrolment figures since the course launch, and thereby clearly demonstrates the popularity of the module, as well as how the university has positioned itself as an entrepreneurial entity in tune with the reality of the society. However, although the study could be seen as enlightening in some ramifications, its key limitation is in its inability to generalize the findings. Nonetheless, a slightly different perspective on the entrepreneurial university is highlighted, by focusing on how a single module launch could enhance and elevate the entrepreneurial mindsets of students.
Original languageEnglish
Title of host publicationEntrepreneurial universities
Subtitle of host publicationcollaboration, education and policies
EditorsJoão J. Ferreira, Alain Fayolle, Vanessa Ratten, Mário Raposo
Place of PublicationCheltenham
PublisherEdward Elgar Publishing Ltd.
Chapter5
Pages88–104
Number of pages7
ISBN (Electronic)9781786432469
ISBN (Print)9781786432452
DOIs
Publication statusPublished - 31 Aug 2018
Externally publishedYes

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