Entrepreneurship marketing in informal economies

Anayo D. Nkamnebe*, Nnamdi O. Madichie

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The informal economy refers to the paid production and sale of goods and services which are unregistered by, or hidden from, the state for tax and/or benefit purposes but which may still be legal in all other respects (European Commission, 1998; Portes, 1994; Thomas, 1992; Williams and Windebank, 1998). As such, the informal economy includes only paid work that is illegal because of its non-declaration to the state for tax and/or social security purposes. Paid work in which the good and/or service itself is illegal (e.g. drug trafficking) is thus considered unpaid work (Williams, 2007).
Original languageEnglish
Title of host publicationEntrepreneurship marketing
Subtitle of host publicationprinciples and practice of SME marketing
EditorsSonny Nwankwo, Ayantunji Gbadamosi
Place of PublicationAbingdon
PublisherRoutledge
Chapter26
Pages418-433
Number of pages16
ISBN (Electronic)9780203838648
ISBN (Print)9780415573764, 9780415573757
DOIs
Publication statusPublished - 26 Nov 2010
Externally publishedYes

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Nkamnebe, A. D., & Madichie, N. O. (2010). Entrepreneurship marketing in informal economies. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship marketing: principles and practice of SME marketing (pp. 418-433). Routledge. https://doi.org/10.4324/9780203838648