Exploring the opportunities for UK games businesses in China: a case study of two industry-led mobile game prototypes

Robin J. S. Sloan (Producer), Hayley Brown (Producer), Hailey J. Austin (Contributor), Martin Lynagh (Contributor), Graham I. Johnson (Contributor), William Kavanagh (Contributor), Dayna Galloway (Contributor)

Research output: Non-textual formDigital or Visual Products

160 Downloads (Pure)

Abstract

This case study of game development R&D brought together researchers, developers, and industrial partners to explore co-production of experimental games for UK-China markets. Postgraduate teams comprising British, Chinese and international developers were tasked with responding to industry-led challenges related to UK-China games industry interests. The case study examines issues such as bringing British IP to China, how social play is managed in the Chinese market, and cross cultural representation both within game products and within development teams.

The final work comprises two original game prototypes that serve as pathfinders for UK games businesses with interests in the Chinese games market, and a final project video documenting the experiences of industry, academic, and developer experience on the project.
Original languageEnglish
Publication statusPublished - 2 Feb 2023

Keywords

  • Games
  • Game production
  • Production studies
  • Game studies
  • China
  • UK
  • Regulation
  • Markets
  • Social play

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