Abstract
Functional foods, being one of the major food categories of the global health and wellness market, are becoming a major focus of new product development (NPD) in the food industry. Functional food product development (FFPD) is a complex process with success factors that are somewhat different from those of traditional new food product development. This review focuses on the need to evolve from a traditional NPD approach, toward an integrative and innovative approach involving cooperative networks and techniques of commercialization. Greater focus on a product-oriented NPD portfolio and diverse multiple external partners have been suggested as key factors for accelerating the progress of FFPD.
| Original language | English |
|---|---|
| Pages (from-to) | 27-37 |
| Number of pages | 11 |
| Journal | Trends in Food Science and Technology |
| Volume | 30 |
| Issue number | 1 |
| Early online date | 28 Nov 2012 |
| DOIs | |
| Publication status | Published - Mar 2013 |
| Externally published | Yes |
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Cite this
Khan, R. S., Grigor, J., Winger, R., & Win, A. (2013). Functional food product development - Opportunities and challenges for food manufacturers. Trends in Food Science and Technology, 30(1), 27-37. https://doi.org/10.1016/j.tifs.2012.11.004