Game design for covertly combating Covid-19 vaccination hesitancy

Sonia-Ruxandra Suciu; Helmut Hlavacs; Charly Harbord

doi:10.1007/978-3-031-15325-9_12

Game design for covertly combating Covid-19 vaccination hesitancy

Sonia-Ruxandra Suciu, Helmut Hlavacs^*, Charly Harbord

^*Corresponding author for this work

Division of Games and Arts

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Digital games have over the past few years have become increasingly important, particularly during Covid-19 lockdowns, not just as a way to spend free time but also in many more serious fields. One such area is healthcare, where applied games are increasingly utilized to educate individuals and encourage compliance with health measures, such as vaccination. This paper analyses several techniques for developing persuasive games that help change people’s attitudes and therefore their behaviours, in this case focussed on Covid-19 vaccination. These techniques are based on a covert approach to persuasion to avoid triggering individuals’ reactance and hence reaching a wider audience. Evaluation of the designed game shows promising results in terms of the impact of emotional engagement on attitudes toward vaccine uptake.

Original language	English
Title of host publication	Serious games
Subtitle of host publication	Joint International Conference, JCSG 2022, Weimar, Germany, September 22–23, 2022, Proceedings
Editors	Heinrich Söbke, Pia Spangenberger, Philipp Müller, Stefan Göbel
Place of Publication	Cham
Publisher	Springer
Pages	155-165
Number of pages	11
ISBN (Electronic)	9783031153259
ISBN (Print)	9783031153242
DOIs	https://doi.org/10.1007/978-3-031-15325-9_12
Publication status	Published - 15 Sep 2022
Event	Joint Conference on Serious Games 2022 - Bauhaus-Universität Weimar, Weimar, Germany Duration: 22 Sep 2022 → 23 Sep 2022 https://www.uni-weimar.de/de/bauingenieurwesen/forschung/jcsg-2022/

Publication series

Name	Lecture Notes in Computer Science (LNCS)
Publisher	Springer
Volume	13476
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	Joint Conference on Serious Games 2022
Abbreviated title	JCSG 2022
Country/Territory	Germany
City	Weimar
Period	22/09/22 → 23/09/22
Internet address	https://www.uni-weimar.de/de/bauingenieurwesen/forschung/jcsg-2022/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-031-15325-9_12

Cite this

Suciu, S-R., Hlavacs, H., & Harbord, C. (2022). Game design for covertly combating Covid-19 vaccination hesitancy. In H. Söbke, P. Spangenberger, P. Müller, & S. Göbel (Eds.), Serious games: Joint International Conference, JCSG 2022, Weimar, Germany, September 22–23, 2022, Proceedings (pp. 155-165). (Lecture Notes in Computer Science (LNCS); Vol. 13476). Springer. https://doi.org/10.1007/978-3-031-15325-9_12

Suciu, Sonia-Ruxandra ; Hlavacs, Helmut ; Harbord, Charly. / Game design for covertly combating Covid-19 vaccination hesitancy. Serious games: Joint International Conference, JCSG 2022, Weimar, Germany, September 22–23, 2022, Proceedings. editor / Heinrich Söbke ; Pia Spangenberger ; Philipp Müller ; Stefan Göbel. Cham : Springer, 2022. pp. 155-165 (Lecture Notes in Computer Science (LNCS)).

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abstract = "Digital games have over the past few years have become increasingly important, particularly during Covid-19 lockdowns, not just as a way to spend free time but also in many more serious fields. One such area is healthcare, where applied games are increasingly utilized to educate individuals and encourage compliance with health measures, such as vaccination. This paper analyses several techniques for developing persuasive games that help change people{\textquoteright}s attitudes and therefore their behaviours, in this case focussed on Covid-19 vaccination. These techniques are based on a covert approach to persuasion to avoid triggering individuals{\textquoteright} reactance and hence reaching a wider audience. Evaluation of the designed game shows promising results in terms of the impact of emotional engagement on attitudes toward vaccine uptake.",

author = "Sonia-Ruxandra Suciu and Helmut Hlavacs and Charly Harbord",

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Suciu, S-R, Hlavacs, H & Harbord, C 2022, Game design for covertly combating Covid-19 vaccination hesitancy. in H Söbke, P Spangenberger, P Müller & S Göbel (eds), Serious games: Joint International Conference, JCSG 2022, Weimar, Germany, September 22–23, 2022, Proceedings. Lecture Notes in Computer Science (LNCS), vol. 13476, Springer, Cham, pp. 155-165, Joint Conference on Serious Games 2022, Weimar, Germany, 22/09/22. https://doi.org/10.1007/978-3-031-15325-9_12

Game design for covertly combating Covid-19 vaccination hesitancy. / Suciu, Sonia-Ruxandra; Hlavacs, Helmut; Harbord, Charly.

Serious games: Joint International Conference, JCSG 2022, Weimar, Germany, September 22–23, 2022, Proceedings. ed. / Heinrich Söbke; Pia Spangenberger; Philipp Müller; Stefan Göbel. Cham : Springer, 2022. p. 155-165 (Lecture Notes in Computer Science (LNCS); Vol. 13476).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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T1 - Game design for covertly combating Covid-19 vaccination hesitancy

AU - Suciu, Sonia-Ruxandra

AU - Hlavacs, Helmut

AU - Harbord, Charly

PY - 2022/9/15

Y1 - 2022/9/15

N2 - Digital games have over the past few years have become increasingly important, particularly during Covid-19 lockdowns, not just as a way to spend free time but also in many more serious fields. One such area is healthcare, where applied games are increasingly utilized to educate individuals and encourage compliance with health measures, such as vaccination. This paper analyses several techniques for developing persuasive games that help change people’s attitudes and therefore their behaviours, in this case focussed on Covid-19 vaccination. These techniques are based on a covert approach to persuasion to avoid triggering individuals’ reactance and hence reaching a wider audience. Evaluation of the designed game shows promising results in terms of the impact of emotional engagement on attitudes toward vaccine uptake.

AB - Digital games have over the past few years have become increasingly important, particularly during Covid-19 lockdowns, not just as a way to spend free time but also in many more serious fields. One such area is healthcare, where applied games are increasingly utilized to educate individuals and encourage compliance with health measures, such as vaccination. This paper analyses several techniques for developing persuasive games that help change people’s attitudes and therefore their behaviours, in this case focussed on Covid-19 vaccination. These techniques are based on a covert approach to persuasion to avoid triggering individuals’ reactance and hence reaching a wider audience. Evaluation of the designed game shows promising results in terms of the impact of emotional engagement on attitudes toward vaccine uptake.

U2 - 10.1007/978-3-031-15325-9_12

DO - 10.1007/978-3-031-15325-9_12

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SN - 9783031153242

T3 - Lecture Notes in Computer Science (LNCS)

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EP - 165

BT - Serious games

A2 - Söbke, Heinrich

A2 - Spangenberger, Pia

A2 - Müller, Philipp

A2 - Göbel, Stefan

PB - Springer

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T2 - Joint Conference on Serious Games 2022

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ER -

Suciu S-R, Hlavacs H, Harbord C. Game design for covertly combating Covid-19 vaccination hesitancy. In Söbke H, Spangenberger P, Müller P, Göbel S, editors, Serious games: Joint International Conference, JCSG 2022, Weimar, Germany, September 22–23, 2022, Proceedings. Cham: Springer. 2022. p. 155-165. (Lecture Notes in Computer Science (LNCS)). Epub 2022 Sep 15. doi: 10.1007/978-3-031-15325-9_12

Game design for covertly combating Covid-19 vaccination hesitancy

Abstract

Publication series

Conference

UN SDGs

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