Game design for covertly combating Covid-19 vaccination hesitancy

Sonia-Ruxandra Suciu, Helmut Hlavacs*, Charly Harbord

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Digital games have over the past few years have become increasingly important, particularly during Covid-19 lockdowns, not just as a way to spend free time but also in many more serious fields. One such area is healthcare, where applied games are increasingly utilized to educate individuals and encourage compliance with health measures, such as vaccination. This paper analyses several techniques for developing persuasive games that help change people’s attitudes and therefore their behaviours, in this case focussed on Covid-19 vaccination. These techniques are based on a covert approach to persuasion to avoid triggering individuals’ reactance and hence reaching a wider audience. Evaluation of the designed game shows promising results in terms of the impact of emotional engagement on attitudes toward vaccine uptake.
Original languageEnglish
Title of host publicationSerious games
Subtitle of host publicationJoint International Conference, JCSG 2022, Weimar, Germany, September 22–23, 2022, Proceedings
EditorsHeinrich Söbke, Pia Spangenberger, Philipp Müller, Stefan Göbel
Place of PublicationCham
Number of pages11
ISBN (Electronic)9783031153259
ISBN (Print)9783031153242
Publication statusPublished - 15 Sep 2022
EventJoint Conference on Serious Games 2022 - Bauhaus-Universität Weimar, Weimar, Germany
Duration: 22 Sep 202223 Sep 2022

Publication series

NameLecture Notes in Computer Science (LNCS)
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


ConferenceJoint Conference on Serious Games 2022
Abbreviated titleJCSG 2022
Internet address


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