Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership

Afsheen Fatima; Hafsa Nasir; Azeema Azeema Noor; Shahrukh Zia; Mohsin Ali

doi:10.4018/978-1-6684-3621-9.ch007

Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership

Afsheen Fatima^*
, Hafsa Nasir
, Azeema Azeema Noor
, Shahrukh Zia
, Mohsin Ali

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

1 Citation (Scopus)

Abstract

The main objective of this study is to test the impact of leader-member exchange on innovative work behavior while examining the moderating role of employee-based brand equity within the financial industry including banking and insurance companies in the Rawalpindi and Islamabad regions. Two hundred thirty responses have been collected through questionnaires. The results indicate that supervisory humor and humble leadership mediate the relationship between leader-member exchange and innovative work behavior. Also, the results demonstrate that employee-based brand equity moderates the relationship between leader-member exchange and innovative work behavior.

Original language	English
Title of host publication	Antecedents and outcomes of employee-based brand equity
Editors	Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov
Place of Publication	Hershey
Publisher	IGI Global
Chapter	7
Pages	90-105
Number of pages	16
ISBN (Electronic)	9781668436233
ISBN (Print)	9781668436219, 9781668436226
DOIs	https://doi.org/10.4018/978-1-6684-3621-9.ch007
Publication status	Published - 30 Jun 2022
Externally published	Yes

Publication series

Name	Adavnces in business strategy and competitive advantage
Publisher	IGI Global
ISSN (Print)	2327-3429
ISSN (Electronic)	2327-3437

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Access to Document

10.4018/978-1-6684-3621-9.ch007

Cite this

Fatima, A., Nasir, H., Noor, A. A., Zia, S., & Ali, M. (2022). Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership. In M. W. Bari, M. Abrar, & E. Alaverdov (Eds.), Antecedents and outcomes of employee-based brand equity (pp. 90-105). (Adavnces in business strategy and competitive advantage). IGI Global . https://doi.org/10.4018/978-1-6684-3621-9.ch007

Fatima, Afsheen ; Nasir, Hafsa ; Noor, Azeema Azeema et al. / Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership. Antecedents and outcomes of employee-based brand equity. editor / Muhammad Waseem Bari ; Muhammad Abrar ; Emilia Alaverdov. Hershey : IGI Global , 2022. pp. 90-105 (Adavnces in business strategy and competitive advantage).

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abstract = "The main objective of this study is to test the impact of leader-member exchange on innovative work behavior while examining the moderating role of employee-based brand equity within the financial industry including banking and insurance companies in the Rawalpindi and Islamabad regions. Two hundred thirty responses have been collected through questionnaires. The results indicate that supervisory humor and humble leadership mediate the relationship between leader-member exchange and innovative work behavior. Also, the results demonstrate that employee-based brand equity moderates the relationship between leader-member exchange and innovative work behavior.",

author = "Afsheen Fatima and Hafsa Nasir and Noor, \{Azeema Azeema\} and Shahrukh Zia and Mohsin Ali",

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Fatima, A, Nasir, H, Noor, AA, Zia, S & Ali, M 2022, Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership. in MW Bari, M Abrar & E Alaverdov (eds), Antecedents and outcomes of employee-based brand equity. Adavnces in business strategy and competitive advantage, IGI Global , Hershey, pp. 90-105. https://doi.org/10.4018/978-1-6684-3621-9.ch007

Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership. / Fatima, Afsheen; Nasir, Hafsa; Noor, Azeema Azeema et al.
Antecedents and outcomes of employee-based brand equity. ed. / Muhammad Waseem Bari; Muhammad Abrar; Emilia Alaverdov. Hershey: IGI Global , 2022. p. 90-105 (Adavnces in business strategy and competitive advantage).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

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AU - Nasir, Hafsa

AU - Noor, Azeema Azeema

AU - Zia, Shahrukh

AU - Ali, Mohsin

PY - 2022/6/30

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N2 - The main objective of this study is to test the impact of leader-member exchange on innovative work behavior while examining the moderating role of employee-based brand equity within the financial industry including banking and insurance companies in the Rawalpindi and Islamabad regions. Two hundred thirty responses have been collected through questionnaires. The results indicate that supervisory humor and humble leadership mediate the relationship between leader-member exchange and innovative work behavior. Also, the results demonstrate that employee-based brand equity moderates the relationship between leader-member exchange and innovative work behavior.

AB - The main objective of this study is to test the impact of leader-member exchange on innovative work behavior while examining the moderating role of employee-based brand equity within the financial industry including banking and insurance companies in the Rawalpindi and Islamabad regions. Two hundred thirty responses have been collected through questionnaires. The results indicate that supervisory humor and humble leadership mediate the relationship between leader-member exchange and innovative work behavior. Also, the results demonstrate that employee-based brand equity moderates the relationship between leader-member exchange and innovative work behavior.

U2 - 10.4018/978-1-6684-3621-9.ch007

DO - 10.4018/978-1-6684-3621-9.ch007

M3 - Chapter (peer-reviewed)

AN - SCOPUS:85136947679

SN - 9781668436219

SN - 9781668436226

T3 - Adavnces in business strategy and competitive advantage

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BT - Antecedents and outcomes of employee-based brand equity

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PB - IGI Global

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ER -

Fatima A, Nasir H, Noor AA, Zia S, Ali M. Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership. In Bari MW, Abrar M, Alaverdov E, editors, Antecedents and outcomes of employee-based brand equity. Hershey: IGI Global . 2022. p. 90-105. (Adavnces in business strategy and competitive advantage). doi: 10.4018/978-1-6684-3621-9.ch007

Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership

Abstract

Publication series

UN SDGs

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