@inbook{4e299886d2634ff390d4ff9ec59996d5,
title = "Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership",
abstract = "The main objective of this study is to test the impact of leader-member exchange on innovative work behavior while examining the moderating role of employee-based brand equity within the financial industry including banking and insurance companies in the Rawalpindi and Islamabad regions. Two hundred thirty responses have been collected through questionnaires. The results indicate that supervisory humor and humble leadership mediate the relationship between leader-member exchange and innovative work behavior. Also, the results demonstrate that employee-based brand equity moderates the relationship between leader-member exchange and innovative work behavior.",
author = "Afsheen Fatima and Hafsa Nasir and Noor, \{Azeema Azeema\} and Shahrukh Zia and Mohsin Ali",
note = "Publisher Copyright: {\textcopyright} 2022, IGI Global.",
year = "2022",
month = jun,
day = "30",
doi = "10.4018/978-1-6684-3621-9.ch007",
language = "English",
isbn = "9781668436219",
series = "Adavnces in business strategy and competitive advantage",
publisher = "IGI Global ",
pages = "90--105",
editor = "Bari, \{Muhammad Waseem\} and Muhammad Abrar and Emilia Alaverdov",
booktitle = "Antecedents and outcomes of employee-based brand equity",
address = "United States",
}
