InGAME international: games in/between China and the West - Conference proceedings

The Chinese gaming market is known as a global powerhouse, generating billions of pounds of revenue and interacting with nearly 700 million gamers. The rapid growth of the Chinese gaming industry has drawn the attention of scholars and game producers alike, both eager to understand the political, social, and commercial side of the Chinese games market and gaming culture. Increasingly, UK games companies have been looking to ‘break into’ the Chinese market, but have been met with challenges including cultural differences, the language barrier, regulatory issues, and a lack of knowledge of the Chinese gaming culture.

This conference invited talks from researchers in China, the UK/Europe, and beyond, with a focus on cross-cultural (China-West) research in games. We aimed to bring together researchers from different regions to build a better understanding of the opportunities and barriers to academic and industry collaboration. The conference proceedings include abstracts for all conference talks.