Nonhuman species may respond to novel mates with increased sexual motivation (‘The Coolidge Effect1). In humans, novel technological advances, such as online dating platforms, are thought to result in ‘Choice Overload’2. This may undermine the goal of finding a meaningful relationship3, orienting the user toward novel possible partners versus committing to a partner. Here, we used a paradigm measuring change in attraction to familiar faces (i.e. rated on second viewing4) to investigate Coolidge-like phenomena in humans primed with choice of potential online dating partners. We examined two pre-registered hypotheses (https://osf.io/xs74r/files/). First, whether experimentally priming choice (viewing a slideshow of online dating images) directly reduces the attractiveness of familiar preferred sex faces compared to our control condition. Second, whether the predicted effect is stronger for men than women given the role of the Coolidge effect in male sexual motivation5.
|Publication status||Published - 9 Feb 2019|
|Event||Society for Personality and Social Psychology Annual Conference - Oregon Convention Center, Portland, United States|
Duration: 7 Feb 2019 → 9 Feb 2019
|Conference||Society for Personality and Social Psychology Annual Conference|
|Abbreviated title||SPSP Convention|
|Period||7/02/19 → 9/02/19|
Sculley, J., Watkins, C. D., & Ritchie, K. L. (2019). Initial experimental evidence that the ability to choose between items alters attraction to familiar versus novel persons in different ways for men and women. Poster session presented at Society for Personality and Social Psychology Annual Conference , Portland, United States.