Investigating perceptions of manufacturers and retailers to inclusive design

Hua Dong, P. John Clarkson, Saeema Ahmed, Simeon Keates

Research output: Contribution to journalArticle

Abstract

This paper describes a study into industry perceptions of barriers and drivers for inclusive design. The study investigated perceptions of manufacturers and retailers of consumer products in the United Kingdom (UK) and compared their perceptions with those of companies in the United States (US) and Japan. It was found that the perceptions of major drivers for inclusive design were similar for manufacturers and retailers in the UK, but the perceptions of barriers to inclusive design differed between manufacturers and retailers. Industry attitudes towards legislation or government regulations in the UK differed from those in the US and Japan. The study concluded that 'perception barriers' form the majority of the barriers and were the most significant, followed by 'technical barriers' and then 'organizational barriers'. Consequently, strategies should focus on raising awareness to overcome perception barriers and providing supportive tools to overcome technical barriers.
Original languageEnglish
Pages (from-to)3-15
Number of pages13
JournalDesign Journal
Volume7
Issue number3
DOIs
StatePublished - Nov 2004

Fingerprint

Industry
Consumer products

Cite this

Dong, H., Clarkson, P. J., Ahmed, S., & Keates, S. (2004). Investigating perceptions of manufacturers and retailers to inclusive design. Design Journal, 7(3), 3-15. DOI: 10.2752/146069204789338398

Dong, Hua; Clarkson, P. John; Ahmed, Saeema; Keates, Simeon / Investigating perceptions of manufacturers and retailers to inclusive design.

In: Design Journal, Vol. 7, No. 3, 11.2004, p. 3-15.

Research output: Contribution to journalArticle

@article{e2b3adaddb37495198233276d3d14c72,
title = "Investigating perceptions of manufacturers and retailers to inclusive design",
abstract = "This paper describes a study into industry perceptions of barriers and drivers for inclusive design. The study investigated perceptions of manufacturers and retailers of consumer products in the United Kingdom (UK) and compared their perceptions with those of companies in the United States (US) and Japan. It was found that the perceptions of major drivers for inclusive design were similar for manufacturers and retailers in the UK, but the perceptions of barriers to inclusive design differed between manufacturers and retailers. Industry attitudes towards legislation or government regulations in the UK differed from those in the US and Japan. The study concluded that 'perception barriers' form the majority of the barriers and were the most significant, followed by 'technical barriers' and then 'organizational barriers'. Consequently, strategies should focus on raising awareness to overcome perception barriers and providing supportive tools to overcome technical barriers.",
author = "Hua Dong and Clarkson, {P. John} and Saeema Ahmed and Simeon Keates",
year = "2004",
month = "11",
doi = "10.2752/146069204789338398",
volume = "7",
pages = "3--15",
journal = "Design Journal",
issn = "1460-6925",
number = "3",

}

Dong, H, Clarkson, PJ, Ahmed, S & Keates, S 2004, 'Investigating perceptions of manufacturers and retailers to inclusive design' Design Journal, vol 7, no. 3, pp. 3-15. DOI: 10.2752/146069204789338398

Investigating perceptions of manufacturers and retailers to inclusive design. / Dong, Hua; Clarkson, P. John; Ahmed, Saeema; Keates, Simeon.

In: Design Journal, Vol. 7, No. 3, 11.2004, p. 3-15.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Investigating perceptions of manufacturers and retailers to inclusive design

AU - Dong,Hua

AU - Clarkson,P. John

AU - Ahmed,Saeema

AU - Keates,Simeon

PY - 2004/11

Y1 - 2004/11

N2 - This paper describes a study into industry perceptions of barriers and drivers for inclusive design. The study investigated perceptions of manufacturers and retailers of consumer products in the United Kingdom (UK) and compared their perceptions with those of companies in the United States (US) and Japan. It was found that the perceptions of major drivers for inclusive design were similar for manufacturers and retailers in the UK, but the perceptions of barriers to inclusive design differed between manufacturers and retailers. Industry attitudes towards legislation or government regulations in the UK differed from those in the US and Japan. The study concluded that 'perception barriers' form the majority of the barriers and were the most significant, followed by 'technical barriers' and then 'organizational barriers'. Consequently, strategies should focus on raising awareness to overcome perception barriers and providing supportive tools to overcome technical barriers.

AB - This paper describes a study into industry perceptions of barriers and drivers for inclusive design. The study investigated perceptions of manufacturers and retailers of consumer products in the United Kingdom (UK) and compared their perceptions with those of companies in the United States (US) and Japan. It was found that the perceptions of major drivers for inclusive design were similar for manufacturers and retailers in the UK, but the perceptions of barriers to inclusive design differed between manufacturers and retailers. Industry attitudes towards legislation or government regulations in the UK differed from those in the US and Japan. The study concluded that 'perception barriers' form the majority of the barriers and were the most significant, followed by 'technical barriers' and then 'organizational barriers'. Consequently, strategies should focus on raising awareness to overcome perception barriers and providing supportive tools to overcome technical barriers.

U2 - 10.2752/146069204789338398

DO - 10.2752/146069204789338398

M3 - Article

VL - 7

SP - 3

EP - 15

JO - Design Journal

T2 - Design Journal

JF - Design Journal

SN - 1460-6925

IS - 3

ER -

Dong H, Clarkson PJ, Ahmed S, Keates S. Investigating perceptions of manufacturers and retailers to inclusive design. Design Journal. 2004 Nov;7(3):3-15. Available from, DOI: 10.2752/146069204789338398