Investigating the tension between cloud-related actors and individual privacy rights

Historically, little more than lip service has been paid to the rights of individuals to act to preserve their own privacy. Personal information is frequently exploited for commercial gain, often without the person’s knowledge or permission. New legislation, such as the EU General Data Protection Regulation Act, has acknowledged the need for legislative protection. This Act places the onus on service providers to preserve the confidentiality of their users’ and customers’ personal information, on pain of punitive fines for lapses. It accords special privileges to users, such as the right to be forgotten. This regulation has global jurisdiction covering the rights of any EU resident, worldwide. Assuring this legislated privacy protection presents a serious challenge, which is exacerbated in the cloud environment. A considerable number of actors are stakeholders in cloud ecosystems. Each has their own agenda and these are not necessarily well aligned. Cloud service providers, especially those offering social media services, are interested in growing their businesses and maximising revenue. There is a strong incentive for them to capitalise on their users’ personal information and usage information. Privacy is often the first victim. Here, we examine the tensions between the various cloud actors and propose a framework that could be used to ensure that privacy is preserved and respected in cloud systems.