Janissary FC

Research output: ThesisMaster's Thesis


The process of ‘industrialization’ in soccer has increased greatly in recent times.
Therefore, the revenues that clubs earn has risen up dramatically with sponsorships, TV broadcasting and merchandising. Day after day, soccer clubs are managed as if they were ‘corporate firms’. Brand management, thus, gains importance as the revenues increase. However, elements of visual identities of soccer clubs such as emblems, logos and merchandising products are designed as kitsch and generic, far from reflecting the notion of ‘identity’. In this regard, Janissary FC (JFC) is an attempt to create a model to design a visual identity of a soccer team. The project tries to solve the problem of ‘being generic and kitsch’ by designing a unique and elegant identity.
Original languageEnglish
Awarding Institution
  • Sabanci University
  • Ayiter, Elif, Supervisor, External person
  • Germen, Murat, Supervisor, External person
Award date20 Jul 2022
Place of PublicationTuzla
Publication statusPublished - 2007
Externally publishedYes


  • Soccer
  • Industrialisation
  • Commercialisation
  • Brand
  • Graphic design
  • Corporate identity
  • Janissaries


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