Keeping promises [Interview]

Jose Ruizalba, Khalid Hafeez

Research output: Contribution to journalArticle

Abstract

Jose Ruizalba and Khalid Hafeez introduce the reader to Christian Grönroos, from the Hanken School of Economics in Helsinki, and to his vision, as a Legend in Marketing, of the future of interactive marketing.
Original languageEnglish
Pages (from-to)38-43
Number of pages6
JournalNew Vistas
Volume1
Issue number1
Publication statusPublished - 23 Apr 2015
Externally publishedYes

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Marketing
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Helsinki
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Cite this

Ruizalba, J., & Hafeez, K. (2015). Keeping promises [Interview]. New Vistas, 1(1), 38-43.
Ruizalba, Jose ; Hafeez, Khalid. / Keeping promises [Interview]. In: New Vistas. 2015 ; Vol. 1, No. 1. pp. 38-43.
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Ruizalba, J & Hafeez, K 2015, 'Keeping promises [Interview]', New Vistas, vol. 1, no. 1, pp. 38-43.

Keeping promises [Interview]. / Ruizalba, Jose ; Hafeez, Khalid.

In: New Vistas, Vol. 1, No. 1, 23.04.2015, p. 38-43.

Research output: Contribution to journalArticle

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Ruizalba J, Hafeez K. Keeping promises [Interview]. New Vistas. 2015 Apr 23;1(1):38-43.