Keeping promises [Interview]

Jose Ruizalba, Khalid Hafeez

Research output: Contribution to journalArticle

Abstract

Jose Ruizalba and Khalid Hafeez introduce the reader to Christian Grönroos, from the Hanken School of Economics in Helsinki, and to his vision, as a Legend in Marketing, of the future of interactive marketing.
Original languageEnglish
Pages (from-to)38-43
Number of pages6
JournalNew Vistas
Volume1
Issue number1
Publication statusPublished - 23 Apr 2015
Externally publishedYes

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