Keeping promises [Interview]

Jose Ruizalba, Khalid Hafeez

Research output: Contribution to journalArticle


Jose Ruizalba and Khalid Hafeez introduce the reader to Christian Grönroos, from the Hanken School of Economics in Helsinki, and to his vision, as a Legend in Marketing, of the future of interactive marketing.
Original languageEnglish
Pages (from-to)38-43
Number of pages6
JournalNew Vistas
Issue number1
Publication statusPublished - 23 Apr 2015
Externally publishedYes


  • Service management
  • Service logic
  • Interactive marketing
  • Part-time marketers


Dive into the research topics of 'Keeping promises [Interview]'. Together they form a unique fingerprint.

Cite this