Abstract
Jose Ruizalba and Khalid Hafeez introduce the reader to Christian Grönroos, from the Hanken School of Economics in Helsinki, and to his vision, as a Legend in Marketing, of the future of interactive marketing.
| Original language | English |
|---|---|
| Pages (from-to) | 38-43 |
| Number of pages | 6 |
| Journal | New Vistas |
| Volume | 1 |
| Issue number | 1 |
| Publication status | Published - 23 Apr 2015 |
| Externally published | Yes |
Keywords
- Service management
- Service logic
- Interactive marketing
- Part-time marketers