Luxury brands versus other brand categories

Ilias Kapareliotis

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Abstract

Luxury brands are nowadays being incorporated into our everyday lives. They deal with different aspects of conscious and unconscious consumption, different cases of consumption, or different cases of demand. Luxury brands are the evolution of other brand categories related to special products, or to special distribution channels. Moreover, luxury brands not only evolve the brand management process but evolve also the consumers lives attitudes and ways of thinking.
Original languageEnglish
Title of host publicationWiley International Encyclopedia of Marketing
EditorsMichael A. Belch, George E. Belch
Place of PublicationChichester
PublisherJohn Wiley & Sons
Volume4
ISBN (Electronic)9781444316568
ISBN (Print)9781405161787, 1405161787
DOIs
Publication statusPublished - 2010
Externally publishedYes

    Fingerprint

Cite this

Kapareliotis, I. (2010). Luxury brands versus other brand categories. In M. A. Belch, & G. E. Belch (Eds.), Wiley International Encyclopedia of Marketing (Vol. 4). Chichester: John Wiley & Sons. https://doi.org/10.1002/9781444316568.wiem04020