Luxury brands versus other brand categories

Ilias Kapareliotis

doi:10.1002/9781444316568.wiem04020

Luxury brands versus other brand categories

Ilias Kapareliotis

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary

Abstract

Luxury brands are nowadays being incorporated into our everyday lives. They deal with different aspects of conscious and unconscious consumption, different cases of consumption, or different cases of demand. Luxury brands are the evolution of other brand categories related to special products, or to special distribution channels. Moreover, luxury brands not only evolve the brand management process but evolve also the consumers lives attitudes and ways of thinking.

Original language	English
Title of host publication	Wiley International Encyclopedia of Marketing
Editors	Michael A. Belch, George E. Belch
Place of Publication	Chichester
Publisher	John Wiley & Sons
Volume	4
ISBN (Electronic)	9781444316568
ISBN (Print)	9781405161787, 1405161787
DOIs	https://doi.org/10.1002/9781444316568.wiem04020
Publication status	Published - 2010
Externally published	Yes

Keywords

Conspicuous consumption
Differentiation
Luxury products
Luxury services

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10.1002/9781444316568.wiem04020

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title = "Luxury brands versus other brand categories",

abstract = "Luxury brands are nowadays being incorporated into our everyday lives. They deal with different aspects of conscious and unconscious consumption, different cases of consumption, or different cases of demand. Luxury brands are the evolution of other brand categories related to special products, or to special distribution channels. Moreover, luxury brands not only evolve the brand management process but evolve also the consumers lives attitudes and ways of thinking.",

author = "Ilias Kapareliotis",

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AB - Luxury brands are nowadays being incorporated into our everyday lives. They deal with different aspects of conscious and unconscious consumption, different cases of consumption, or different cases of demand. Luxury brands are the evolution of other brand categories related to special products, or to special distribution channels. Moreover, luxury brands not only evolve the brand management process but evolve also the consumers lives attitudes and ways of thinking.

U2 - 10.1002/9781444316568.wiem04020

DO - 10.1002/9781444316568.wiem04020

M3 - Entry for encyclopedia/dictionary

SN - 9781405161787

SN - 1405161787

VL - 4

BT - Wiley International Encyclopedia of Marketing

A2 - Belch, Michael A.

A2 - Belch, George E.

PB - John Wiley & Sons

CY - Chichester

ER -

Luxury brands versus other brand categories

Abstract

Keywords

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