@inbook{6b81e83d664045b8b816c7865d3fbf6d,
title = "Marketing and PR for social impact",
abstract = "This chapter provides practical and scholarly guidance on embedding social impact within marketing, communications, and outreach activities. It incorporates established frameworks, contemporary research insights, integrated global case studies, and practical exercises to assist arts and cultural organizations in aligning their branding, storytelling, digital strategy, and media engagement with their core social impact objectives.",
author = "Emilee Simmons",
year = "2026",
month = feb,
day = "24",
doi = "10.4324/9781032711706-8",
language = "English",
isbn = "9781032711652",
series = "Discovering the creative industries",
publisher = "Routledge",
pages = "110--128",
editor = "Richard Andrews and Emilee Simmons",
booktitle = "Social impact for cultural organizations",
}