Marketing in the informal economy: an entrepreneurial perspective and research agenda

Nnamdi O. Madichie, Anayo D. Nkamnebe, Ignatius U. Ekanem

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Entrepreneurship marketing
Subtitle of host publication	principles and practice of SME marketing
Editors	Sonny Nwankwo, Ayantunji Gbadamosi
Publisher	Routledge
Chapter	26
Edition	2nd
ISBN (Print)	9781138585232, 9781138585225
Publication status	Accepted/In press - 2019

Madichie, N. O., Nkamnebe, A. D., & Ekanem, I. U. (Accepted/In press). Marketing in the informal economy: an entrepreneurial perspective and research agenda. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship marketing: principles and practice of SME marketing (2nd ed.). Routledge.

Madichie, Nnamdi O. ; Nkamnebe, Anayo D. ; Ekanem, Ignatius U. / Marketing in the informal economy : an entrepreneurial perspective and research agenda. Entrepreneurship marketing: principles and practice of SME marketing. editor / Sonny Nwankwo ; Ayantunji Gbadamosi. 2nd. ed. Routledge, 2020.

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title = "Marketing in the informal economy: an entrepreneurial perspective and research agenda",

author = "Madichie, {Nnamdi O.} and Nkamnebe, {Anayo D.} and Ekanem, {Ignatius U.}",

year = "2019",

language = "English",

isbn = "9781138585232",

editor = "Sonny Nwankwo and Ayantunji Gbadamosi",

booktitle = "Entrepreneurship marketing",

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}

Madichie, NO, Nkamnebe, AD & Ekanem, IU 2020, Marketing in the informal economy: an entrepreneurial perspective and research agenda. in S Nwankwo & A Gbadamosi (eds), Entrepreneurship marketing: principles and practice of SME marketing. 2nd edn, Routledge.

Entrepreneurship marketing: principles and practice of SME marketing. ed. / Sonny Nwankwo; Ayantunji Gbadamosi. 2nd. ed. Routledge, 2020.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Marketing in the informal economy

T2 - an entrepreneurial perspective and research agenda

AU - Madichie, Nnamdi O.

AU - Nkamnebe, Anayo D.

AU - Ekanem, Ignatius U.

PY - 2019

Y1 - 2019

M3 - Chapter

SN - 9781138585232

SN - 9781138585225

BT - Entrepreneurship marketing

A2 - Nwankwo, Sonny

A2 - Gbadamosi, Ayantunji

PB - Routledge

ER -

Madichie NO, Nkamnebe AD, Ekanem IU. Marketing in the informal economy: an entrepreneurial perspective and research agenda. In Nwankwo S, Gbadamosi A, editors, Entrepreneurship marketing: principles and practice of SME marketing. 2nd ed. Routledge. 2020