| Original language | English |
|---|---|
| Title of host publication | Entrepreneurship marketing |
| Subtitle of host publication | principles and practice of SME marketing |
| Editors | Sonny Nwankwo, Ayantunji Gbadamosi |
| Place of Publication | Abingdon |
| Publisher | Routledge |
| Chapter | 26 |
| Pages | 412-428 |
| Number of pages | 17 |
| Edition | 2nd |
| ISBN (Electronic) | 9780429505461 |
| ISBN (Print) | 9781138585232, 9781138585225 |
| Publication status | Published - 18 Mar 2020 |
Cite this
Madichie, N. O., Nkamnebe, A. D., & Ekanem, I. U. (2020). Marketing in the informal economy: an entrepreneurial perspective and research agenda. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship marketing: principles and practice of SME marketing (2nd ed., pp. 412-428). Abingdon: Routledge.