Marketing in the informal economy: an entrepreneurial perspective and research agenda

Nnamdi O. Madichie, Anayo D. Nkamnebe, Ignatius U. Ekanem

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntrepreneurship marketing
Subtitle of host publicationprinciples and practice of SME marketing
EditorsSonny Nwankwo, Ayantunji Gbadamosi
Place of PublicationAbingdon
PublisherRoutledge
Chapter26
Pages412-428
Number of pages17
Edition2nd
ISBN (Electronic)9780429505461
ISBN (Print)9781138585232, 9781138585225
DOIs
Publication statusPublished - 6 Mar 2020

Cite this

Madichie, N. O., Nkamnebe, A. D., & Ekanem, I. U. (2020). Marketing in the informal economy: an entrepreneurial perspective and research agenda. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship marketing: principles and practice of SME marketing (2nd ed., pp. 412-428). Routledge. https://doi.org/10.4324/9780429505461