Marketing in the informal economy: an entrepreneurial perspective and research agenda

Nnamdi O. Madichie, Anayo D. Nkamnebe, Ignatius U. Ekanem

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntrepreneurship marketing
Subtitle of host publicationprinciples and practice of SME marketing
EditorsSonny Nwankwo, Ayantunji Gbadamosi
PublisherRoutledge
Chapter26
Edition2nd
ISBN (Print)9781138585232, 9781138585225
Publication statusAccepted/In press - 2019

Cite this

Madichie, N. O., Nkamnebe, A. D., & Ekanem, I. U. (Accepted/In press). Marketing in the informal economy: an entrepreneurial perspective and research agenda. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship marketing: principles and practice of SME marketing (2nd ed.). Routledge.
Madichie, Nnamdi O. ; Nkamnebe, Anayo D. ; Ekanem, Ignatius U. / Marketing in the informal economy : an entrepreneurial perspective and research agenda. Entrepreneurship marketing: principles and practice of SME marketing. editor / Sonny Nwankwo ; Ayantunji Gbadamosi. 2nd. ed. Routledge, 2020.
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year = "2019",
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booktitle = "Entrepreneurship marketing",
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Madichie, NO, Nkamnebe, AD & Ekanem, IU 2020, Marketing in the informal economy: an entrepreneurial perspective and research agenda. in S Nwankwo & A Gbadamosi (eds), Entrepreneurship marketing: principles and practice of SME marketing. 2nd edn, Routledge.

Marketing in the informal economy : an entrepreneurial perspective and research agenda. / Madichie, Nnamdi O.; Nkamnebe, Anayo D.; Ekanem, Ignatius U.

Entrepreneurship marketing: principles and practice of SME marketing. ed. / Sonny Nwankwo; Ayantunji Gbadamosi. 2nd. ed. Routledge, 2020.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Marketing in the informal economy

T2 - an entrepreneurial perspective and research agenda

AU - Madichie, Nnamdi O.

AU - Nkamnebe, Anayo D.

AU - Ekanem, Ignatius U.

PY - 2019

Y1 - 2019

M3 - Chapter

SN - 9781138585232

SN - 9781138585225

BT - Entrepreneurship marketing

A2 - Nwankwo, Sonny

A2 - Gbadamosi, Ayantunji

PB - Routledge

ER -

Madichie NO, Nkamnebe AD, Ekanem IU. Marketing in the informal economy: an entrepreneurial perspective and research agenda. In Nwankwo S, Gbadamosi A, editors, Entrepreneurship marketing: principles and practice of SME marketing. 2nd ed. Routledge. 2020