Original language | English |
---|---|
Title of host publication | Entrepreneurship marketing |
Subtitle of host publication | principles and practice of SME marketing |
Editors | Sonny Nwankwo, Ayantunji Gbadamosi |
Place of Publication | Abingdon |
Publisher | Routledge |
Chapter | 26 |
Pages | 412-428 |
Number of pages | 17 |
Edition | 2nd |
ISBN (Electronic) | 9780429505461 |
ISBN (Print) | 9781138585232, 9781138585225 |
DOIs | |
Publication status | Published - 6 Mar 2020 |
Marketing in the informal economy: an entrepreneurial perspective and research agenda
Nnamdi O. Madichie, Anayo D. Nkamnebe, Ignatius U. Ekanem
Research output: Chapter in Book/Report/Conference proceeding › Chapter
125
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