Marketing in the informal economy: an entrepreneurial perspective and research agenda

Nnamdi O. Madichie; Anayo D. Nkamnebe; Ignatius U. Ekanem

doi:10.4324/9780429505461

Marketing in the informal economy: an entrepreneurial perspective and research agenda

Nnamdi O. Madichie
, Anayo D. Nkamnebe
, Ignatius U. Ekanem

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1260 Downloads (Pure)

Original language	English
Title of host publication	Entrepreneurship marketing
Subtitle of host publication	principles and practice of SME marketing
Editors	Sonny Nwankwo, Ayantunji Gbadamosi
Place of Publication	Abingdon
Publisher	Routledge
Chapter	26
Pages	412-428
Number of pages	17
Edition	2nd
ISBN (Electronic)	9780429505461
ISBN (Print)	9781138585232, 9781138585225
DOIs	https://doi.org/10.4324/9780429505461
Publication status	Published - 6 Mar 2020

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 17 Partnerships for the Goals

Access to Document

10.4324/9780429505461

Madichie_MarketingInTheInformalEconomy_Accepted_2019Accepted author manuscript, 464 KB

Cite this

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title = "Marketing in the informal economy: an entrepreneurial perspective and research agenda",

author = "Madichie, \{Nnamdi O.\} and Nkamnebe, \{Anayo D.\} and Ekanem, \{Ignatius U.\}",

year = "2020",

month = mar,

day = "6",

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language = "English",

isbn = "9781138585232",

pages = "412--428",

editor = "Sonny Nwankwo and Ayantunji Gbadamosi",

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publisher = "Routledge",

edition = "2nd",

}

Marketing in the informal economy: an entrepreneurial perspective and research agenda. / Madichie, Nnamdi O.; Nkamnebe, Anayo D.; Ekanem, Ignatius U.
Entrepreneurship marketing: principles and practice of SME marketing. ed. / Sonny Nwankwo; Ayantunji Gbadamosi. 2nd. ed. Abingdon: Routledge, 2020. p. 412-428.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Marketing in the informal economy

T2 - an entrepreneurial perspective and research agenda

AU - Madichie, Nnamdi O.

AU - Nkamnebe, Anayo D.

AU - Ekanem, Ignatius U.

PY - 2020/3/6

Y1 - 2020/3/6

U2 - 10.4324/9780429505461

DO - 10.4324/9780429505461

M3 - Chapter

SN - 9781138585232

SN - 9781138585225

SP - 412

EP - 428

BT - Entrepreneurship marketing

A2 - Nwankwo, Sonny

A2 - Gbadamosi, Ayantunji

PB - Routledge

CY - Abingdon

ER -