Marketing meal kits: from customer agency to corporate social responsibility

James Moir
, Majd Megheirkouni
, Kathy-Ann Fletcher
, Andreea Oniga

Research output: Contribution to journal › Article › peer-review

1155 Downloads (Pure)

1 results

2021
Making a meal of it: discursively constructing the agency of the meal kit consumer
Moir, J., 10 Dec 2021, Proceedings of IAC in Vienna 2021. Kratochvílová, H. & Kratochvíl, R. (eds.). Prague: Czech Institute of Academic Education, p. 71-77 7 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access
File
459 Downloads (Pure)