Marketing meal kits: from customer agency to corporate social responsibility

James Moir, Majd Megheirkouni, Kathy-Ann Fletcher, Andreea Oniga

Research output: Contribution to journal › Article › peer-review

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2021
Making a meal of it: discursively constructing the agency of the meal kit consumer
Moir, J., 10 Dec 2021, Proceedings of IAC in Vienna 2021. Kratochvílová, H. & Kratochvíl, R. (eds.). Prague: Czech Institute of Academic Education, p. 71-77 7 p.
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