Navigating China game publishing: a case study of Steam China

Hayley Brown; Martin Lynagh; Hailey J.  Austin; Graham I. Johnson; Robin J. S. Sloan

Navigating China game publishing: a case study of Steam China

Hayley Brown (Producer), Martin Lynagh^* (Producer), Hailey J. Austin (Contributor), Graham I. Johnson (Contributor), Robin J. S. Sloan (Contributor)

^*Corresponding author for this work

Research output: Non-textual form › Digital or Visual Products

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Abstract

This case study focuses on engagement with publishing platforms in China and involves a collaboration with Steam China. Our goal was to develop a playable game prototype that was both framed and informed by China publishing and market expertise. By developing the game concept and pitch from the ground up with these restrictions and requirements in mind, our hope was that the resulting case study would serve as a useful pathfinder for other UK-based developers who want to learn more about game publishing for China markets.

Original language	English
Publication status	Published - 3 Feb 2023

Keywords

Games
Game production
China
Regulation
Publishing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Navigating China game publishing - a case study of Steam ChinaOther version, 6.8 MBLicence: CC BY-NC

Cite this

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AB - This case study focuses on engagement with publishing platforms in China and involves a collaboration with Steam China. Our goal was to develop a playable game prototype that was both framed and informed by China publishing and market expertise. By developing the game concept and pitch from the ground up with these restrictions and requirements in mind, our hope was that the resulting case study would serve as a useful pathfinder for other UK-based developers who want to learn more about game publishing for China markets.

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Navigating China game publishing: a case study of Steam China

Abstract

Keywords

UN SDGs

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