Navigating China game publishing: a case study of Steam China

Hayley Brown (Producer), Martin Lynagh* (Producer), Hailey J. Austin (Contributor), Graham I. Johnson (Contributor), Robin J. S. Sloan (Contributor)

*Corresponding author for this work

Research output: Non-textual formDigital or Visual Products

140 Downloads (Pure)


This case study focuses on engagement with publishing platforms in China and involves a collaboration with Steam China. Our goal was to develop a playable game prototype that was both framed and informed by China publishing and market expertise. By developing the game concept and pitch from the ground up with these restrictions and requirements in mind, our hope was that the resulting case study would serve as a useful pathfinder for other UK-based developers who want to learn more about game publishing for China markets.
Original languageEnglish
Publication statusPublished - 3 Feb 2023


  • Games
  • Game production
  • China
  • Regulation
  • Publishing


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