Of monsters, myths and marketing: 'the case of the Loch Ness monster'

Research output: Contribution to journalArticle

Abstract

This paper examines the status of the Loch Ness Monster within a diverse body of literature relating to Scotland. Within cryptozoology this creature is considered as a source of investigation, something to be taken seriously as a scientific or quasi-scientific object to be studied and known, particularly in light of its elusive nature. In terms of mythology the creature is bound up with Scottish cultural identifications through references to a rugged wilderness landscape and to iconic, if stereotypical, images of tartanry, bygone castles, and folklore. Both sets of ideas have been used with great effect to generate a diversity of literature: from books and scientific papers that chronicle the sightings and “hunt” for the creature as well the possible case for it being a line of long-surviving plesiosaurs, through to children’s literature that deals with the mythic element that is so often used to appeal to childhood imagination, and on to a plethora of tourist marketing booklets and brochures.
Original languageEnglish
Pages (from-to)12-19
Number of pages8
JournalAnalyses/Rereadings/Theories Journal
Volume3
Issue number1
Publication statusPublished - 2015

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Loch Ness Monster
Creatures
Marketing
Childhood
Booklet
Scotland
Chronicles
Tourists
Wilderness
Folklore
Iconic
Brochures
Mythology

Cite this

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abstract = "This paper examines the status of the Loch Ness Monster within a diverse body of literature relating to Scotland. Within cryptozoology this creature is considered as a source of investigation, something to be taken seriously as a scientific or quasi-scientific object to be studied and known, particularly in light of its elusive nature. In terms of mythology the creature is bound up with Scottish cultural identifications through references to a rugged wilderness landscape and to iconic, if stereotypical, images of tartanry, bygone castles, and folklore. Both sets of ideas have been used with great effect to generate a diversity of literature: from books and scientific papers that chronicle the sightings and “hunt” for the creature as well the possible case for it being a line of long-surviving plesiosaurs, through to children’s literature that deals with the mythic element that is so often used to appeal to childhood imagination, and on to a plethora of tourist marketing booklets and brochures.",
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Of monsters, myths and marketing : 'the case of the Loch Ness monster'. / Moir, James.

In: Analyses/Rereadings/Theories Journal, Vol. 3, No. 1, 2015, p. 12-19.

Research output: Contribution to journalArticle

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