Once missing, never forgotten?

To date, few attempts have been made to evaluate the effectiveness of publicity campaigns, all of which were carried out in the USA. While scarce, the research tends to reveal disappointing results and suggest that publicity appeals don’t necessarily positively impact the investigation or search. The dissemination of images of missing children furthermore raises potential issues regarding the impact that it may have on the protection of the child’s privacy and overall wellbeing. Others however argue that appeals can help to gather vital information from the public and safeguard children at risk, with Child Alert systems in particular having been credited for safeguarding missing children (OJJPD, 2016). These views call for further research to ensure the effectiveness of publicity appeals in their potential of saving lives, while limiting the negative impact for missing children and their families.