Pet humanisation: what is it and does it influence purchasing behaviour?

Sharon L. Forbes; Suzanne Trafford; Madeleine Surie

doi:10.19080/JDVS.2018.05.555659

Pet humanisation: what is it and does it influence purchasing behaviour?

Sharon L. Forbes^*, Suzanne Trafford, Madeleine Surie

^*Corresponding author for this work

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Abstract

This opinion paper defines and explores the concept of pet humanisation. In particular, we discuss how the concept has been measured in previous research and argue that an accurate and comprehensive instrument needs to be developed to measure the concept. Until such time, the influence of pet humanisation on the behaviour of pet owners cannot be truly ascertained. We are sceptical that pet humanisation, as it is defined, is in fact driving growth in the pet food market.

Original language	English
Pages (from-to)	1-5
Number of pages	5
Journal	Journal of Dairy & Veterinary Sciences
Volume	5
Issue number	2
DOIs	https://doi.org/10.19080/JDVS.2018.05.555659
Publication status	Published - 22 Mar 2018
Externally published	Yes

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title = "Pet humanisation: what is it and does it influence purchasing behaviour?",

abstract = "This opinion paper defines and explores the concept of pet humanisation. In particular, we discuss how the concept has been measured in previous research and argue that an accurate and comprehensive instrument needs to be developed to measure the concept. Until such time, the influence of pet humanisation on the behaviour of pet owners cannot be truly ascertained. We are sceptical that pet humanisation, as it is defined, is in fact driving growth in the pet food market.",

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Pet humanisation: what is it and does it influence purchasing behaviour?

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