Propensity to trust and knowledge sharing behavior: an evaluation of importance-performance analysis among Nigerian restaurant employees

Oluwatobi A. Ogunmokun*, Kayode Kolawole Eluwole, Turgay Avci, Taiwo Temitope Lasisi, Juliet E. Ikhide

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

89 Citations (Scopus)

Abstract

Drawing from knowledge management theory, this study examines the relationships between employee's propensity to trust, organic organizational structure, knowledge sharing behavior, and service innovation in a multivariate nexus in restaurants. Data from 180 restaurants with a total of 453 employees were used to test the research hypotheses via partial least square structural equation modelling. As expected, the results of the empirical analysis revealed that propensity to trust is positively related to knowledge sharing behavior, organic organizational structure and service innovation; and knowledge sharing behavior is positively related to organic organizational structure and service innovation. Further, this study established that both knowledge sharing behavior and organic organizational structure serially mediates the positive effect of propensity to trust on service innovation. The result of importance-performance analysis highlights propensity to trust as the highest important predictor of service innovation while knowledge sharing is the best performance factor for service innovation in restaurants.

Original languageEnglish
Article number100590
Number of pages11
JournalTourism Management Perspectives
Volume33
Early online date15 Nov 2019
DOIs
Publication statusPublished - 1 Jan 2020
Externally publishedYes

Keywords

  • Knowledge sharing behavior
  • Service innovation
  • Partial least square structural equation modelling (PLS-SEM)
  • Impact-performance map analysis (IPMA)
  • Restaurants
  • Knowledge management theory
  • Trust propensity
  • Organic structure

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